SHOP OWNER – ESTABLISHING A SHOP’S CHAIN OF COMMAND
A team of great employees is a lot like a well-oiled army platoon. In order to succeed, everyone needs to know their role, needs to support one another, and needs …
A team of great employees is a lot like a well-oiled army platoon. In order to succeed, everyone needs to know their role, needs to support one another, and needs …
Car count is about much more than advertising. This entire article is built on that fact, so I’m not going to bury it down the page. In successful shops, the …
by David Rogers As published in MotorAge Magazine It’s no secret that we’re facing a technician shortage in our industry. I could write an entire article on why we’re facing …
When the term “artificial intelligence” was coined back in 1955 by John McCarthy, the idea was simple: train computers to think and learn like humans. “Machines as simple as thermostats …
The aftermarket automotive industry is no stranger to change, as technicians must adapt constantly to new components and technology in new vehicles. Shop management hasn’t changed nearly as rapidly, however, …
Opening a second location is a tempting idea for many shop owners, and why not? Twice the sales, twice the profits, and a chance to go through the process again …
We’ve all been there. It’s one of those days, weeks, months… Customers just keep coming in in waves and your shop is crazier than it’s ever been – your techs …
In mid-2017, Audi announced its new A8 would be fully self-driving up to 40 miles per hour. Nissan is following suit with a full range of driverless vehicles by 2020. …
“I need more customers!” I’ve heard this so many times, from so many different shop owners. If only there were more cars, they say, their problems would fade away. The …
Do you remember the first time you saw a colored wiring diagram? Those things are a beauty! Before those came along, technicians were left deciphering a spaghetti mess of wires, …
To a passerby, there’s not much that stands out about Keller Bros. Auto Repair. Actually, it’s difficult to even notice it. The shop sits in a sunken strip mall, a …
The first step in building strong, lasting relationships is by cultivating a team of loyal, caring, committed people. Early on after I came to work for Terry Keller at Keller …
David Rogers, the Chief Operating Officer of Keller Brothers Inc., and president of Auto Profit Masters, discusses the two times you need to advertise to make sure you have customers …
By Terry Keller In 43 years of shop management and ownership, I’ve made every mistake possible. There was a year when my accountant had to prepare 102 W2s. Imagine how …
It was one business conversation David Rogers initially felt wholly unequipped to handle, and one he’ll never forget. One night in the late 1990s, as Rogers wrapped up a shift …
It takes a lot of technical know-how to service modern vehicles. But there would be a lot more shop owners and technicians walking around with fat wallets nowadays if running …
In a special Shop Owner article, Terry Keller gives a personal account of the trials and tribulations that come along with owning a small business. He offers some advice on …
It’s no longer a matter of “making time” for training because it is the most important thing you can do with your time. Steve Jobs wore the same outfit every …
Terry here. Have you heard that you can crack an egg into a radiator to plug the leak? Even if it works for a time, all it does is change …
This is part 2 of an article Terry posted earlier. Click here to read part one! Here’s the Problem Deep discount ads can bring a high response, no doubt. They …