Over more than 20 years of coaching and consulting, I’ve noticed that shop owners nearly always fall
by David Rogers Change is hard. Realizing that your business needs to change something, and then seeing that through all the way to implementing a new process or procedure or software is one of the biggest challenges that shop owners … Read the rest
Interview for Ratchet + Wrench Magazine
David Rogers, president and founder of Auto Profit Masters and COO of Keller Bros. Auto Repair in Littleton, Colorado, has been helping shop owners grow and repair their businesses for about 30 … Read the rest
Real leadership requires us to face our fears and do things that can seem against our nature at first.
… Read the restThe old-school way of running your shop is easier and feels better, but it doesn’t lead to meaningful or lasting change.
By David Rogers
There are around 45,000 fewer service bays than there were five years ago, according to a … Read the rest
Let’s talk resolutions.
We’re faced with the same choice each January: will this brand-new year be different – better even – than the one we just left?
In some ways it’s inescapable. I saw the first “New
The secret to success is to incentivize technician productivity, and then empower them to hit their goals.
By David Rogers
There’s no denying it: we are in a full-blown technician crisis. With every passing year, the automotive industry falls further … Read the rest
Working in the automotive repair industry can be a nightmare in terms of time management and work-life balance. At one time or another, we’ve all gone through periods of putting in 80-hour work weeks and barely seeing the light of … Read the rest
Just like anything else in this industry and in life – building a winning shop culture takes time and effort, in addition to strategy. Good thing no one in the auto repair industry is afraid of a little hard work!… Read the rest
by David Rogers
Leadership means something different to everyone, and everyone responds differently to various leadership techniques. “Bossing” and “managing” are two very different concepts and being able to negotiate the middle ground between them is a skill as important … Read the rest
By David Rogers
The old saying “many hands make for light work” can sometimes go both ways.
Being shorthanded in any situation, especially in terms of staffing at a small business, can make it seem like you’re swimming against the … Read the rest
By: David Rogers
Change.
It’s uncomfortable, it’s frustrating, sometimes it’s even something to fear…and in the automotive industry, it’s unavoidable.
Independent auto repair shop ownership and management are no strangers to change. Technological innovations and societal trends disrupt our industry … Read the rest
The staff at an independent auto repair shop is just like any other team in any other industry or sport. You have your role players, your star players, your various specialists and your coach – all of whom need to
One of the most common questions I hear from shop owners is: “I need to hire a leader. How do I do that?”
Educating Customers To Make The Right Decision: Building Trust And Lasting Loyalty Among Your Customer Base
By David Rogers
There used to always be a fight in our shop.
A fight with the customer to get them to open their … Read the rest
RECRUITING & RETAINING TODAY’S TECHNICIANS By Sarah M. Kennedy
These simple strategies for dealing with the scarcity of skilled automotive technicians are similar to those you should already be using with your customers. It begins with keeping the good ones … Read the rest
Five people shuffle into a room, gather around a circular table, and take a seat. Then, someone walks in, sets down a tray of 12 donuts right in the center, and walks out without saying a word.
A team of great employees is a lot like a well-oiled army platoon. In order to succeed, everyone needs to know their role, needs to support one another, and needs to share a common objective. The team also needs to
by David Rogers
As published in MotorAge Magazine
It’s no secret that we’re facing a technician shortage in our industry.
I could write an entire article on why we’re facing this shortage and how to overcome it, but the truth … Read the rest
“I need more customers!” I’ve heard this so many times, from so many different shop owners. If only there were more cars, they say, their problems would fade away.