If you’re looking to overcome the technician shortage, you’re facing a significant challenge that’s affecting various industries. From auto mechanics and HVAC professionals to IT support and healthcare technicians, the demand for skilled workers is at an all-time high. Businesses … Read the rest
In the fast-paced world of auto repair, staying ahead of the competition and maintaining steady growth can be particularly challenging. As the industry evolves, so does the need for efficient business practices. One of the most effective tools for ensuring … Read the rest
By David Rogers
Car count is about much more than advertising.
This entire article is built on that fact, so I’m not going to bury it down the page. In successful shops, the money spent by the owner on marketing is only responsible … Read the rest
David Rogers, the Chief Operating Officer of Keller Brothers Inc., and president of Auto Profit Masters, discusses the two times you need to advertise to make sure you have customers consistently coming through your door:
This is part 2 of an article Terry posted earlier. Click here to read part one!
Here’s the ProblemDeep discount ads can bring a high response, no doubt. They can flood your bays with cars. But if you … Read the rest
Have you seen the movie Patton?
If you have, you’ve seen what it means to wear one of the two masks of leadership.
After General Patton has done something outrageous to motivate his troops, one of his staff officers says … Read the rest
Earlier this week, I was on the phone with my dentist trying to schedule an appointment for my next cleaning. The receptionist was polite, friendly even, but seemed distracted – it was obvious that while she was chatting with me, … Read the rest
When you think about your auto repair shop’s competition, what comes to mind? When we ask this question to our clients, most of them say other auto repair shops in their community, maybe within a 15 or 20 mile radius. … Read the rest
We are so proud of our clients. Every success story warms our hearts — we dedicated our career and this business to helping shop owners avoid the mistakes we made to SUCCEED in all their endeavors. Like a proud parent, … Read the rest
The whole reason we started Auto Profit Masters was to help shop owners avoid the mistakes that we made for over 20 years of running a shop. So when we hear about our clients’ successes, we can’t help but share … Read the rest
Imagine this scenario: you go to Best Buy and pick out a new TV for your living room. You get it home and installed, get your speakers attached, maybe your blu-ray player. Your new TV is great for watching television … Read the rest
Now that we have discussed the reality facing shops that ignore their average repair order and dissected the myth that repair shops can price themselves as low as chain stores and still survive. The truth is, pricing yourself too … Read the rest
When we left off last time, we discussed the reality facing shops that ignore their average repair order. The dangerous myth we’re combating is that shops can take the Low Road and still stay profitable. The truth is, whether … Read the rest
Shop owners are surrounded by myths…misconceptions about how to grow profits, how to attract great customers, and how things should and shouldn’t be in their shop.
These myths lead owners to accept decreased profits, low-quality customers, long hours and small … Read the rest
Is your car count growing or shrinking? In Part One of this blog, I discussed how 60%-80% of car count is the responsibility of the team…not the owner!
And in Part Two, I talked about what you should be … Read the rest
Does your shop have TOMA? Top Of Mind Awareness means your customers think of you whenever they have an auto repair question or concern…and it can lead to your best customers coming back more times each year!
David Rogers explains … Read the rest
Early in my career as a shop owner, I made so many mistakes that led to poor results, I found myself on a mental and emotional rollercoaster which led to anger and decision-making paralysis.
