APM Customer Service

ARE YOU DOING MORE WITH LESS

Part of the problem is our industry’s image and the way that technicians are represented in popular culture.By David Rogers | June 25, 2021

Is the Tech Shortage The New Norm?

In late 2020, the TechForce Foundation released their annual … Read the rest

MOTOR AGE – Are You Ready for AI in Your Shop?

In mid-2017, Audi announced its new A8 would be fully self-driving up to 40 miles per hour. Nissan is following suit with a full range of driverless vehicles by 2020.

Meanwhile, robots are performing surgery, computers are diagnosing cancer, and … Read the rest

TRACK RESULTS, NOT ACTIVITY

Relationships are the heart of results-based marketing. And just like your personal relationships with your spouse, parents, siblings, or friends, relationships with your customers take work.

Trust can’t be bought—it must be earned. When new customers bring their vehicle into … Read the rest

The power of customer reviews

Cars are expensive. Everything from the initial price tag to filling the gas tank to maintenance and repairs and body work comes with a hefty bill at the end. Which means our customers aren’t going to walk into the shop, … Read the rest

Winning Over A Tough Customer

There’s more to this topic than just winning over tough customers, because the same things we do to help the ­individual tough customers are the things we can do to make real, lasting, sustainable changes in our shops that truly … Read the rest