This is part 2 of an article Terry posted earlier. Click here to read part one!
Here’s the Problem
Deep discount ads can bring a high response, no doubt. They can flood your bays with cars. But if you … Read the rest
When we left off last time, we discussed the reality facing shops that ignore their average repair order. The dangerous myth we’re combating is that shops can take the Low Road and still stay profitable. The truth is, whether … Read the rest
Early in my career as a shop owner, I made so many mistakes that led to poor results, I found myself on a mental and emotional rollercoaster which led to anger and decision-making paralysis.
Have You Ever Felt Like This?
… Read the rest
By David Rogers
Over the last month, the markets wiped out the gains they’d made this year. From where I write this, European banks and governments are struggling to stay afloat (and Bank of America’s financial and legal problems show … Read the rest
By David Rogers
Flip over the news…open your browser…switch over to talk radio…there’s a lot going on in the world right now.
Death of Osama bin Laden.
Gas prices.
Libya, Syria, Iran, Pakistan.
Japan’s earthquake and nuclear emergency.
NFL lockout.… Read the rest
By Terry Keller
Stop me if you’ve heard this one before: when you started your shop, you did it all.
You worked at the front counter, did most of the work in the bays, chose the marketing, and lead a … Read the rest
By Terry Keller
Who should you listen to when it comes to setting a target for your gross profit percentage in your shop?
There are a LOT of opinions out there, but you don’t have to look any farther than … Read the rest
By David Rogers
A few weeks ago, the Federal Reserve announced that it would purchase $600 billion in U.S treasuries. What does this mean? What could it mean to your shop?
Very high inflation will cause prices and the cost … Read the rest
By Terry Keller
Benchmarking
Most of us shop owners understand the process of comparing our numbers to a set of benchmarks or standards. I remember way back over 35 years ago, I had monthly meetings with my accountant where he … Read the rest