APM Shop Management


Part of the problem is our industry’s image and the way that technicians are represented in popular culture.By David Rogers | June 25, 2021

Is the Tech Shortage The New Norm?

In late 2020, the TechForce Foundation released their annual … Read the rest

team building

Team Building 101

Auto Profit Masters President David Rogers shares his thoughts and personal experiences dealing with the art of team building: The fire marshal came into our shop one day out of the blue and told us we had a problem. The … Read the rest

SHOP OWNER – Steps Toward Smooth Sailing

We’ve all been there.

It’s one of those days, weeks, months… Customers just keep coming in in waves and your shop is crazier than it’s ever been – your techs are constantly busy, and you can’t catch your breath because … Read the rest

MOTOR AGE – Are You Ready for AI in Your Shop?

In mid-2017, Audi announced its new A8 would be fully self-driving up to 40 miles per hour. Nissan is following suit with a full range of driverless vehicles by 2020.

Meanwhile, robots are performing surgery, computers are diagnosing cancer, and … Read the rest


Relationships are the heart of results-based marketing. And just like your personal relationships with your spouse, parents, siblings, or friends, relationships with your customers take work.

Trust can’t be bought—it must be earned. When new customers bring their vehicle into … Read the rest

AUTO INC. – Sync Up For Success

By Terry Keller

In 43 years of shop management and ownership, I’ve made every mistake possible. There was a year when my accountant had to prepare 102 W2s. Imagine how broken my systems and procedures were to go through that … Read the rest

SHOP OWNER: Work Smarter, Not Harder

It takes a lot of technical know-how to service modern vehicles. But there would be a lot more shop owners and technicians walking around with fat wallets nowadays if running a successful shop were only about technical acumen.

Turning a … Read the rest