TRACK RESULTS, NOT ACTIVITY

Relationships are the heart of results-based marketing. And just like your personal relationships with your spouse, parents, siblings, or friends, relationships with your customers take work. Trust can’t be bought—it
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AUTO INC. – Sync Up For Success

By Terry Keller In 43 years of shop management and ownership, I’ve made every mistake possible. There was a year when my accountant had to prepare 102 W2s. Imagine how
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THE ROLLERCOASTER OF SHOP MANAGEMENT

In a special Shop Owner article, Terry Keller gives a personal account of the trials and tribulations that come along with owning a small business. He offers some advice on
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