PART 2: WHAT TO DO WHEN YOU’RE SHORT ON CASH BUT NEED TO DO MARKETING!
This is part 2 of an article Terry posted earlier. Click here to read part one! Here’s the Problem Deep discount ads can bring a high response, no doubt. They …
HOW CAN I PAY FOR MARKETING TO HIGHEER-END CUSTOMERS WHEN I DON’T HAVE THE MONEY?
Have you heard of hyper-inflation? For a quick primer on what causes it and how it will affect your shop, I suggest you check out a blog I wrote called “Will Hyper-Inflation …
The First 3 Years Using the RPM ToolKit (Video)
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CASE STUDIES: 3 WAYS TO GROW
Grow Fast Average ticket up $300 in 15 days! Check out what a shop owner in Idaho did to their Average Repair Order in their first 15 days on the …
WINNING OVER A TOUGH CUSTOMER
If you close your eyes and picture a tough customer, what image do you see? Is it a price shopper on the phone? An argumentative customer at the front counter? …
GETTING RESULTS FROM CUSTOMER RELATIONSHIPS
By David Rogers The first step in building strong, lasting relationships is by cultivating a team of loyal, caring, committed people. Early on after I came to work for Terry …
THE ART OF TEAM BUILDING AND REDUCING TURNOVER
The fire marshal came into our shop one day out of the blue and told us we had a problem. The back of the shop was too wide open, he …
CREATING A SUCCESFUL SHOP CULTURE
To a passerby, there’s not much that stands out about Keller Bros. Auto Repair. Actually, it’s difficult to even notice it. The shop sits in a sunken strip mall, a …
GET THE MOST OUT OF YOUR SHOP’S POINT-OF-SALE SOFTWARE
Choosing shop management and point-of-sale software is a bit like buying a vehicle. The sheer number of makes and models available can be intimidating for a shop looking to get …
WORKING ‘ON’ YOUR BUSINESS, NOT JUST ‘IN’ IT
Before I dig into an article about how to work on your business instead of in it, I’d like to share a story with you. Once upon a time, …
TWO TOOLS FOR RESOLVING EMPLOYEE CONFLICT AND IMPROVING MORALE
Is your shop a hotbed of employee conflict? Even if we look only at generational differences, it’s not hard to see why employees can butt heads and morale can suffer. …
TEAM INCENTIVES: HOW TO KEEP EMPLOYEES ENGAGED, OPTIMISTIC
Over the last 15 years, since we started helping shop owners in 1999, I’m pretty sure I’ve seen every pay plan known to man. I’m also pretty sure that I’ve …
CHOOSING THE RIGHT TEAM
As the manager or shop owner, you are responsible for the success of your team and of the shop. You need authority and respect in order to effectively manage employees. …
OFFER THE RIGHT MOTIVATION TO YOUR STAFF
Learn what to do to motivate your staff to perform exactly how you want them to perform. By David Rogers “How do I motivate my employees to do what I …
THE VALUE OF TRAINING YOUR ENTIRE TEAM (INCLUDING THE OWNER)
When I came to work for Terry Keller at Keller Bros. Auto Repair, he was doing 65 cars a day with an average repair order of around $80. Customers were …
THE MOST IMPORTANT MEETING YOU SHOULD HAVE
Holding daily meetings will allow you to keep your finger on the pulse of the shop and to work on the business, not in it. By David Rogers Imagine a …
ENTREPRENEURIAL OWNERS EXPAND BUSINESS PROSPECTS THROUGH THEIR COLORADO SHOP
At age 21 Terry Keller hit the ground running. Hired in 1972 as an apprentice mechanic, two years later he was one of the first and youngest technicians in the …
WORKING SMARTER TO INCREASE SHOP EFFICIENCY AND PRODUCTIVITY
How many hours have service writers everywhere lost because of a missing wheel lock? How many frustrating hours have been wasted on getting the wrong parts because of incorrect VIN …
BOOSTING PRODUCTIVITY THROUGH COLLABORATION
There was a time when I would have said, “No, absolutely not” to that question. I used to hate meetings. If you’re nodding in agreement right now, you’re not alone. …
KELLER BROS. INC.: WORKING SMARTER, NOT HARDER
It takes a lot of technical know-how to service modern vehicles. But there would be a lot more shop owners and technicians walking around with fat wallets nowadays if running …