WHO IS YOUR COMPETITION? THE ANSWER ISN’T AS STRAIGHTFORWARD AS YOU MIGHT THINK…
When you think about your auto repair shop’s competition, what comes to mind? When we ask this question to our clients, most of them say other auto repair shops in …
THIS SHOP MORE THAN DOUBLED THEIR ARO!
We are so proud of our clients. Every success story warms our hearts — we dedicated our career and this business to helping shop owners avoid the mistakes we made to …
HOLDING YOUR EMPLOYEES ACCOUNTABLE: THE RETURN AND REPORT CONCEPT
The Return and Report concept is a powerful process of setting forth expectation, commitment, accountability and reporting criteria. Clear, straightforward communication facilitates this process. Here’s how: When a supervisor teaches …
ANOTHER RPM TOOLKIT SUCCESS STORY
The whole reason we started Auto Profit Masters was to help shop owners avoid the mistakes that we made for over 20 years of running a shop. So when we …
THE RPMTK WITHOUT THE FOUR YEAR REPORT – WHY IT’S SEVERLY UNDER-UTILIZING THE TOOL!
Imagine this scenario: you go to Best Buy and pick out a new TV for your living room. You get it home and installed, get your speakers attached, maybe your …
THE MOST IMPORTANT MEETING OF THE DAY
The 10 Minute Meeting is the key to holding your team accountable on a daily basis. From celebrating hit targets to finding solutions to problem areas, the 10 Minute Meeting …
What Does Freedom Mean to You
Watch a Video About Freedom
GETTING THE MOST OUT OF YOUR SHOP’S POINT-OF-SALE SOFTWARE
Choosing shop management and point-of-sale software is a bit like buying a vehicle. The sheer number of makes and models available can be intimidating for a shop looking to get …
CONFUSING ACTIVITY WITH RESULTS IN MARKETING
Not too long ago, on a rare slow Saturday afternoon, I caught a re-run of the show Restaurant Impossible. If you’ve never watched the show, it’s like any other business …
ARE THEY SELLING ACTIVITY OR RESULTS?
My last article probably came off as angry… because I was (and am). If you haven’t read the article on how to actually fix a problem like “pencil whipping” in your shop, …
THE LOW ROAD MYTHS PART III-HOW TO TAKE THE HIGH ROAD
Now that we have discussed the reality facing shops that ignore their average repair order and dissected the myth that repair shops can price themselves as low as chain stores and still …
THE LOW ROAD MYTHS PART II-THE PRICING MYTH CONCEPTION
When we left off last time, we discussed the reality facing shops that ignore their average repair order. The dangerous myth we’re combating is that shops can take the Low …
THE LOW ROAD MYTHS
Shop owners are surrounded by myths…misconceptions about how to grow profits, how to attract great customers, and how things should and shouldn’t be in their shop. These myths lead owners …
THE CAR COUNT MYTH: WHERE IS YOUR CAR COUNT? (PART III)
Is your car count growing or shrinking? In Part One of this blog, I discussed how 60%-80% of car count is the responsibility of the team…not the owner! And in …
THE CAR COUNT MYTH- WHERE IS YOUR CAR COUNT? (PART II)
In my last blog, I discussed how 60%-80% of car count is the responsibility of the team…not the owner! Click here to read part one if you haven’t read it! So…what should …
THE CAR COUNT MYTH (PART I)
Is your car count growing or shrinking? Why? The truth is that car count as an average is shrinking across our independent repair industry. Competition from the dealers and chains…higher …
WHERE DO YOU WORK? WHY ATTITUDE AND PERCEPTION MATTER
The article teaches some of the most important principles shops need to set themselves apart from their competition, attract and build trust with high quality customers, and grow sales. Where do you work? The …
TOMA PART 2: HOW TO GET A CUSTOMER NEWSLETTER FOR YOUR SHOP THAT GETS READ!
This is part 2 of an article I posted earlier. To read part one and learn more about how to get a customer newsletter for your shop that gets read, click …
TOMA: DO YOU HAVE IT? WHY YOUR SHOP NEEDS A CUSTOMER NEWSLETTER!
Does your shop have TOMA? Top Of Mind Awareness means your customers think of you whenever they have an auto repair question or concern…and it can lead to your best …
WHAT KEEPS US STUCK IN THE RUT OF MEDIOCRE RESULTS? BY TERRY KELLER
Early in my career as a shop owner, I made so many mistakes that led to poor results, I found myself on a mental and emotional rollercoaster which led to …