Have you seen the movie Patton? If you have, you’ve seen what it means to wear one of the two masks of leadership. After General Patton has done something outrageous to … ARE YOU A GENERAL PATTON OR A GHANDI? YOU NEED TO BE BOTH!
Have I told you about my dogs? If you’ve ever seen me carrying around my two small Dachshund pups, you know that they mean the world to me. This is … HELP THE DACHSHUNDS!
Earlier this week, I was on the phone with my dentist trying to schedule an appointment for my next cleaning. The receptionist was polite, friendly even, but seemed distracted – … PHONE CALLS CAN MAKE OR BREAK YOUR SHOP
Search Engine Optimization — We’ve all heard of it, and as auto shop owners competing with other local small businesses online, we all know the importance of that coveted top spot of the search … SEO IS DEAD FOR AUTO SHOPS! THE BIRTH OF MOBILE MARKETING
When you think about your auto repair shop’s competition, what comes to mind? When we ask this question to our clients, most of them say other auto repair shops in … WHO IS YOUR COMPETITION? THE ANSWER ISN’T AS STRAIGHTFORWARD AS YOU MIGHT THINK…
We are so proud of our clients. Every success story warms our hearts — we dedicated our career and this business to helping shop owners avoid the mistakes we made to … THIS SHOP MORE THAN DOUBLED THEIR ARO!
The Return and Report concept is a powerful process of setting forth expectation, commitment, accountability and reporting criteria. Clear, straightforward communication facilitates this process. Here’s how: When a supervisor teaches … HOLDING YOUR EMPLOYEES ACCOUNTABLE: THE RETURN AND REPORT CONCEPT
The whole reason we started Auto Profit Masters was to help shop owners avoid the mistakes that we made for over 20 years of running a shop. So when we … ANOTHER RPM TOOLKIT SUCCESS STORY
Imagine this scenario: you go to Best Buy and pick out a new TV for your living room. You get it home and installed, get your speakers attached, maybe your … THE RPMTK WITHOUT THE FOUR YEAR REPORT – WHY IT’S SEVERLY UNDER-UTILIZING THE TOOL!
The 10 Minute Meeting is the key to holding your team accountable on a daily basis. From celebrating hit targets to finding solutions to problem areas, the 10 Minute Meeting … THE MOST IMPORTANT MEETING OF THE DAY
Watch a Video About Freedom
Choosing shop management and point-of-sale software is a bit like buying a vehicle. The sheer number of makes and models available can be intimidating for a shop looking to get … GETTING THE MOST OUT OF YOUR SHOP’S POINT-OF-SALE SOFTWARE
Not too long ago, on a rare slow Saturday afternoon, I caught a re-run of the show Restaurant Impossible. If you’ve never watched the show, it’s like any other business … CONFUSING ACTIVITY WITH RESULTS IN MARKETING
My last article probably came off as angry… because I was (and am). If you haven’t read the article on how to actually fix a problem like “pencil whipping” in your shop, … ARE THEY SELLING ACTIVITY OR RESULTS?
Now that we have discussed the reality facing shops that ignore their average repair order and dissected the myth that repair shops can price themselves as low as chain stores and still … THE LOW ROAD MYTHS PART III-HOW TO TAKE THE HIGH ROAD
When we left off last time, we discussed the reality facing shops that ignore their average repair order. The dangerous myth we’re combating is that shops can take the Low … THE LOW ROAD MYTHS PART II-THE PRICING MYTH CONCEPTION
Shop owners are surrounded by myths…misconceptions about how to grow profits, how to attract great customers, and how things should and shouldn’t be in their shop. These myths lead owners … THE LOW ROAD MYTHS
Is your car count growing or shrinking? In Part One of this blog, I discussed how 60%-80% of car count is the responsibility of the team…not the owner! And in … THE CAR COUNT MYTH: WHERE IS YOUR CAR COUNT? (PART III)
In my last blog, I discussed how 60%-80% of car count is the responsibility of the team…not the owner! Click here to read part one if you haven’t read it! So…what should … THE CAR COUNT MYTH- WHERE IS YOUR CAR COUNT? (PART II)
Is your car count growing or shrinking? Why? The truth is that car count as an average is shrinking across our independent repair industry. Competition from the dealers and chains…higher … THE CAR COUNT MYTH (PART I)
