Now that we have discussed the reality facing shops that ignore their average repair order and dissected the myth that repair shops can price themselves as low as chain stores and still survive. The truth is, pricing yourself too … Read the rest
When we left off last time, we discussed the reality facing shops that ignore their average repair order. The dangerous myth we’re combating is that shops can take the Low Road and still stay profitable. The truth is, whether … Read the rest
Shop owners are surrounded by myths…misconceptions about how to grow profits, how to attract great customers, and how things should and shouldn’t be in their shop.
These myths lead owners to accept decreased profits, low-quality customers, long hours and small … Read the rest
LITTLETON, Colo., Feb. 28, 2012 — Today, Auto Profit Masters, a repair-shop training company founded by the owners of award-winning Keller Bros. Auto in Littleton, Colo., has announced the … Read the rest
By David Rogers
We’ve probably all had to deal with them. They ruin the morale of your shop, they shut down your productivity, they cut off sales, and hurt your business.
Lazy employees are a huge burden on any business, … Read the rest
By Terry Keller
Who should you listen to when it comes to setting a target for your gross profit percentage in your shop?
There are a LOT of opinions out there, but you don’t have to look any farther than … Read the rest
By Terry Keller
BenchmarkingMost of us shop owners understand the process of comparing our numbers to a set of benchmarks or standards. I remember way back over 35 years ago, I had monthly meetings with my accountant where he … Read the rest
