automotive industry

MOTOR AGE – Embrace the Future

It’s uncomfortable, it’s frustrating, sometimes it’s even something to fear… and in the automotive industry, it’s unavoidable. Independent auto repair shop ownership and management are no strangers to change. Technological


Leadership Boot Camp

Five people shuffle into a room, gather around a circular table, and take a seat. Then, someone walks in, sets down a tray of 12 donuts right in the center,

car count

Two Keys To A Higher Car Count

Car count has been a concern of just about every shop owner I’ve talked with at one point or another. Most of the time, shop owners take it upon themselves

team building

Team Building 101

Auto Profit Masters President David Rogers shares his thoughts and personal experiences dealing with the art of team building: The fire marshal came into our shop one day out of

modern technicians

Recruiting & Retaining Modern Technicians

Among the usual conversation topics among networking shop owners (benchmarks and KPIs, marketing ideas, customer service cases, etc.), one subject seems to be getting more and more humorless—recruiting and retaining


SHOP OWNER – Cultivate Employee Dedication

In my 20-plus years in this industry, I’ve seen every type of employee you can imagine: fast employees, slow employees, good employees, bad employees, workaholic employees, workaphobic employees, and even


MOTOR AGE – Drive Employee Inertia

It’s no secret that we’re facing a technician shortage in our industry. I could write an entire article on why we’re facing this shortage and how to overcome it but


The aftermarket automotive industry is no stranger to change, as technicians must adapt constantly to new components and technology in new vehicles. Shop management hasn’t changed nearly as rapidly, however,

SHOP OWNER – Growing Your Business

By David Rogers Opening a second location is a tempting idea for many shop owners, and why not? Twice the sales, twice the profits, and a chance to go through

SHOP OWNER – Steps Toward Smooth Sailing

We’ve all been there. It’s one of those days, weeks, months… Customers just keep coming in in waves and your shop is crazier than it’s ever been – your techs


Keller Bros. Auto Repair was recently named the Best Auto Repair Shop in the state by readers of Colorado Biz Magazine, adding to an extensive list of awards and accolades


Relationships are the heart of results-based marketing. And just like your personal relationships with your spouse, parents, siblings, or friends, relationships with your customers take work. Trust can’t be bought—it