SHOP OWNER – Establishing A Shop’s Chain Of Command
A team of great employees is a lot like a well-oiled army platoon. In order to succeed, everyone needs to know their role, needs to support one another, and needs
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MOTOR AGE – Defining Team Roles
Car count is about much more than advertising. This entire article is built on that fact, so I’m not going to bury it down the page. In successful shops, the
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MOTOR AGE – Drive Employee Inertia
It’s no secret that we’re facing a technician shortage in our industry. I could write an entire article on why we’re facing this shortage and how to overcome it but
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RATCHET & WRENCH – Improving Customer Communication with Technology
When the term “artificial intelligence” was coined back in 1955 by John McCarthy, the idea was simple: train computers to think and learn like humans. “Machines as simple as thermostats
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APM FOUNDERS EVOLVE REPAIR SHOP INDUSTRY
The aftermarket automotive industry is no stranger to change, as technicians must adapt constantly to new components and technology in new vehicles. Shop management hasn’t changed nearly as rapidly, however,
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Leadership Boot Camp
Five people shuffle into a room, gather around a circular table, and take a seat. Then, someone walks in, sets down a tray of 12 donuts right in the center,
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SHOP OWNER – Growing Your Business
By David Rogers Opening a second location is a tempting idea for many shop owners, and why not? Twice the sales, twice the profits, and a chance to go through
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SHOP OWNER – Steps Toward Smooth Sailing
We’ve all been there. It’s one of those days, weeks, months… Customers just keep coming in in waves and your shop is crazier than it’s ever been – your techs
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RPM TOOLKIT HELPS KELLER BROS. WIN AWARD
Keller Bros. Auto Repair was recently named the Best Auto Repair Shop in the state by readers of Colorado Biz Magazine, adding to an extensive list of awards an accolades
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MOTOR AGE – Are You Ready for AI in Your Shop?
In mid-2017, Audi announced its new A8 would be fully self-driving up to 40 miles per hour. Nissan is following suit with a full range of driverless vehicles by 2020.
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TRACK RESULTS, NOT ACTIVITY
Relationships are the heart of results-based marketing. And just like your personal relationships with your spouse, parents, siblings, or friends, relationships with your customers take work. Trust can’t be bought—it
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SHOP OWNER – Sustainably Increase Your Car Count
“I need more customers!” I’ve heard this so many times, from so many different shop owners. If only there were more cars, they say, their problems would fade away. The
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USA WEEKLY – Interview With APM Founder & President David Rogers
Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large
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MOTOR MAGAZINE – Recruiting & Retaining Modern Technicians
Among the usual conversation topics among networking shop owners (benchmarks and KPIs, marketing ideas, customer service cases, etc.), one subject seems to be getting more and more humorless—recruiting and retaining
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MOTOR AGE – Training Multiple Learning Styles
By David Rogers Not everyone learns the same way. Some people can hear a concept once and master it. Other people need to see, read, touch and feel the concept
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RATCHET & WRENCH: Creating a Successful Shop Culture
David Rogers, the Chief Operating Officer of Keller Brothers Inc. and President of Auto Profit Masters, discusses how to build the right culture of continuous education through measurement, training, and
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MOTOR AGE – Getting Results from Customer Relationships
It isn’t always easy for shop owners to build such personal connections with their customers. When shop owners also have to manage technicians, train service advisors, watch the bottom line
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SHOP OWNER – The Art of Team Building
By David Rogers The fire marshal came into our shop one day out of the blue and told us we had a problem. The back of the shop was too
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MOTOR AGE – The Two Times you Need to Advertise
David Rogers, the Chief Operating Officer of Keller Brothers Inc., and president of Auto Profit Masters, discusses the two times you need to advertise to make sure you have customers
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AUTO INC. – Sync Up For Success
By Terry Keller In 43 years of shop management and ownership, I’ve made every mistake possible. There was a year when my accountant had to prepare 102 W2s. Imagine how
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