Among the usual conversation topics among networking shop owners (benchmarks and KPIs, marketing ideas, customer service cases, etc.), one subject seems to be getting more and more humorless—recruiting and retaining …
There used to always be a fight in our shop. A fight with the customer to get them to open their wallet. A fight with the staff to get them …
In my 20-plus years in this industry, I’ve seen every type of employee you can imagine: fast employees, slow employees, good employees, bad employees, workaholic employees, workaphobic employees, and even …
A team of great employees is a lot like a well-oiled army platoon. In order to succeed, everyone needs to know their role, needs to support one another, and needs …
Car count is about much more than advertising. This entire article is built on that fact, so I’m not going to bury it down the page. In successful shops, the …
It’s no secret that we’re facing a technician shortage in our industry. I could write an entire article on why we’re facing this shortage and how to overcome it but …
When the term “artificial intelligence” was coined back in 1955 by John McCarthy, the idea was simple: train computers to think and learn like humans. “Machines as simple as thermostats …
The aftermarket automotive industry is no stranger to change, as technicians must adapt constantly to new components and technology in new vehicles. Shop management hasn’t changed nearly as rapidly, however, …
Five people shuffle into a room, gather around a circular table, and take a seat. Then, someone walks in, sets down a tray of 12 donuts right in the center, …
By David Rogers Opening a second location is a tempting idea for many shop owners, and why not? Twice the sales, twice the profits, and a chance to go through …
We’ve all been there. It’s one of those days, weeks, months… Customers just keep coming in in waves and your shop is crazier than it’s ever been – your techs …
Keller Bros. Auto Repair was recently named the Best Auto Repair Shop in the state by readers of Colorado Biz Magazine, adding to an extensive list of awards an accolades …
In mid-2017, Audi announced its new A8 would be fully self-driving up to 40 miles per hour. Nissan is following suit with a full range of driverless vehicles by 2020. …
Relationships are the heart of results-based marketing. And just like your personal relationships with your spouse, parents, siblings, or friends, relationships with your customers take work. Trust can’t be bought—it …
“I need more customers!” I’ve heard this so many times, from so many different shop owners. If only there were more cars, they say, their problems would fade away. The …
Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. There are many standard challenges that face every business whether they are large …
By David Rogers Not everyone learns the same way. Some people can hear a concept once and master it. Other people need to see, read, touch and feel the concept …
David Rogers, the Chief Operating Officer of Keller Brothers Inc. and President of Auto Profit Masters, discusses how to build the right culture of continuous education through measurement, training, and …
It isn’t always easy for shop owners to build such personal connections with their customers. When shop owners also have to manage technicians, train service advisors, watch the bottom line …
By David Rogers The fire marshal came into our shop one day out of the blue and told us we had a problem. The back of the shop was too …
