GIVING THE RIGHT CUSTOMER THE RIGHT MESSAGE THROUGH MARKETING
By David Rogers May 23, 2020 Open rates, bounce rates, click-through rates, engagement, views…these metrics all exist to shed light on a single question: how many people am I reaching …
By David Rogers May 23, 2020 Open rates, bounce rates, click-through rates, engagement, views…these metrics all exist to shed light on a single question: how many people am I reaching …
Keller Bros. Auto Repair was recently named the Best Auto Repair Shop in the state by readers of Colorado Biz Magazine, adding to an extensive list of awards and accolades …
Grow your business by providing the right tools for success. by David Rogers http://edition.pagesuite-professional.co.uk/html5/reader/production/default.aspx?pnum=18&edid=b1a31bce-129c-4b9d-8b34-345ed6401e6c&isshared=true
Working in the automotive repair industry can be a nightmare in terms of time management and work-life balance. At one time or another, we’ve all gone through periods of putting …
Just like anything else in this industry and in life – building a winning shop culture takes time and effort, in addition to strategy. Good thing no one in the …
by David Rogers October 4, 2018 It’s no secret that we’re facing a technician shortage in our industry. I could write an entire article on why we’re facing this shortage …
by David Rogers January 6, 2020 Leadership means something different to everyone, and everyone responds differently to various leadership techniques. “Bossing” and “managing” are two very different concepts and being …
by Travis Bean When the term “artificial intelligence” was coined back in 1955 by John McCarthy, the idea was simple: train computers to think and learn like humans. “Machines as …
AUTO PROFIT MASTERS FOUNDERS EVOLVE REPAIR SHOP INDUSTRY WITH ARTIFICIAL INTELLIGENCE Cloud-based shop management system “Shop4D” intelligently runs shops August 7, 2018 The aftermarket automotive industry is no stranger to …
by David Rogers August 30, 2017 Opening a second location is a tempting idea for many shop owners, and why not? Twice the sales, twice the profits, and a chance …
by David Rogers August 10, 2018 What makes automotive repair shop marketing effective? That might seem like a strange way to open an article on artificial intelligence (AI) and marketing. …
By David Rogers May 30, 2018 Picture your shop’s bathroom. This may seem to be a strange way to start an article about marketing and advertising (or any article, really), …
By David Rogers February 4, 2019 The old saying “many hands make for light work” can sometimes go both ways. Being shorthanded in any situation, especially in terms of staffing …
Also known as “AI,” the technology that enables computers to learn and respond for themselves and accomplish tasks without human guidance has made tremendous strides in recent years and is …
By: David Rogers Tuesday, August 6, 2019 Change. It’s uncomfortable, it’s frustrating, sometimes it’s even something to fear…and in the automotive industry, it’s unavoidable. Independent auto repair shop ownership and …
The staff at an independent auto repair shop is just like any other team in any other industry or sport. You have your role players, your star players, your various …
By: David Rogers Wednesday, September 4, 2019 Running a small business is anything but easy. Between dealing with employees, vendors, customers and a million different logistical issues every hour of …
Establishing dynamic relationships with your customers as an extension of your brand is known as “Relationship Marketing.” By David Rogers on Dec 6, 2019 You wouldn’t go into a high-end …
You can’t simply hire someone who will walk into your business, know exactly what to do and establish the dynamic leadership and workflow systems you need to make your shop …
Educating Customers To Make The Right Decision: Building Trust And Lasting Loyalty Among Your Customer Base There used to always be a fight in our shop. A fight with the …