GIVING THE RIGHT CUSTOMER THE RIGHT MESSAGE THROUGH MARKETING
By David Rogers May 23, 2020 Open rates, bounce rates, click-through rates, engagement, views…these metrics all exist to shed light on a single question: how many people am I reaching …
Shop Owner: Empowering Service Writers
Grow your business by providing the right tools for success. by David Rogers http://edition.pagesuite-professional.co.uk/html5/reader/production/default.aspx?pnum=18&edid=b1a31bce-129c-4b9d-8b34-345ed6401e6c&isshared=true
Shop Owner: Resolve To Get Organized In 2019
Working in the automotive repair industry can be a nightmare in terms of time management and work-life balance. At one time or another, we’ve all gone through periods of putting …
Shop Owner: Perspire To Inspire: Cultivating A Culture Of Dedication & Commitment
Just like anything else in this industry and in life – building a winning shop culture takes time and effort, in addition to strategy. Good thing no one in the …
Motor Age: HOW TO KEEP YOUR STAFF FOCUSED, ENERGIZED AND PRODUCTIVE
by David Rogers October 4, 2018 It’s no secret that we’re facing a technician shortage in our industry. I could write an entire article on why we’re facing this shortage …
Motor Age: HOW TO CREATE A PATH TO LEADERSHIP FOR EMPLOYEES
by David Rogers January 6, 2020 Leadership means something different to everyone, and everyone responds differently to various leadership techniques. “Bossing” and “managing” are two very different concepts and being …
Ratchet and Wrench: How Shops Can Use AI to Improve Customer Communication
by Travis Bean When the term “artificial intelligence” was coined back in 1955 by John McCarthy, the idea was simple: train computers to think and learn like humans. “Machines as …
How Shops Can Use AI to Improve Customer Communication
AUTO PROFIT MASTERS FOUNDERS EVOLVE REPAIR SHOP INDUSTRY WITH ARTIFICIAL INTELLIGENCE Cloud-based shop management system “Shop4D” intelligently runs shops August 7, 2018 The aftermarket automotive industry is no stranger to …
Shop Owner: Location, Location, Location Should Come Last: A Detailed Guide to Help Reproduce Your Success in a Second Shop
by David Rogers August 30, 2017 Opening a second location is a tempting idea for many shop owners, and why not? Twice the sales, twice the profits, and a chance …
MOTOR AGE: SUCCESSFUL ARTIFICIAL INTELLIGENCE MARKETING RELIES ON ACCURATE DATA
by David Rogers August 10, 2018 What makes automotive repair shop marketing effective? That might seem like a strange way to open an article on artificial intelligence (AI) and marketing. …
MOTOR AGE: THE TRUTH ABOUT ADVERTISING, MARKETING AND CLEAN BATHROOMS
By David Rogers May 30, 2018 Picture your shop’s bathroom. This may seem to be a strange way to start an article about marketing and advertising (or any article, really), …
USE THE THREE ES TO DO MORE WITH FEWER EMPLOYEES
By David Rogers February 4, 2019 The old saying “many hands make for light work” can sometimes go both ways. Being shorthanded in any situation, especially in terms of staffing …
Embracing Artificial Intelligence In Auto Repair Shops
Also known as “AI,” the technology that enables computers to learn and respond for themselves and accomplish tasks without human guidance has made tremendous strides in recent years and is …
WELCOMING AND ADAPTING TO CHANGE IN THE AUTO REPAIR INDUSTRY
By: David Rogers Tuesday, August 6, 2019 Change. It’s uncomfortable, it’s frustrating, sometimes it’s even something to fear…and in the automotive industry, it’s unavoidable. Independent auto repair shop ownership and …
Building A Superstar Staff: A Step-By-Step Guide
The staff at an independent auto repair shop is just like any other team in any other industry or sport. You have your role players, your star players, your various …
LEAD YOUR SHOP TO GROWTH WITH PRICING, MARKETING
By: David Rogers Wednesday, September 4, 2019 Running a small business is anything but easy. Between dealing with employees, vendors, customers and a million different logistical issues every hour of …
THE KEY TO ESTABLISHING AN EXCELLENT REPUTATION IN YOUR MARKET
Establishing dynamic relationships with your customers as an extension of your brand is known as “Relationship Marketing.” By David Rogers on Dec 6, 2019 You wouldn’t go into a high-end …
Hire Good Character, Develop A Leader
You can’t simply hire someone who will walk into your business, know exactly what to do and establish the dynamic leadership and workflow systems you need to make your shop …
Educating Customers to Make the Right Decision: Building Trust and Lasting Loyalty Among Your Customer Base
Educating Customers To Make The Right Decision: Building Trust And Lasting Loyalty Among Your Customer Base There used to always be a fight in our shop. A fight with the …
Recruting & Retaining Today’s Technicians
RECRUITING & RETAINING TODAY’S TECHNICIANS By Sarah M. Kennedy These simple strategies for dealing with the scarcity of skilled automotive technicians are similar to those you should already be using …