WHAT PANDEMIC?
What Pandemic? How To Grow Your Shop Through Crisis by David Rogers As published in Shop Owner Magazine Across the US, shops absorbed lockdowns, quarantines, and fear and grew their …
TOP PERFORMING AUTO REPAIR SHOPS INCREASE ANNUAL SALES BY MORE THAN $1 MILLION IN 2020
TOP PERFORMING AUTO REPAIR SHOPS INCREASE ANNUAL SALES BY MORE THAN $1 MILLION IN 2020 Shop4D® Awards highlight top performers in North America 2020 was a remarkable year for six …
Establishing and enforcing proper policies, procedures in your shop
Step one when introducing any policy or procedure is to make sure your entire team knows and understands what is being asked of them. By David Rogers For most, the …
How to Turn Price Shoppers Into Loyal Customers
By: David Rogers The “easy button” in auto repair shops is the “create estimate” button in the point of sale system. But, making this single click probably does more to …
GIVING THE RIGHT CUSTOMER THE RIGHT MESSAGE THROUGH MARKETING
By David Rogers Open rates, bounce rates, click-through rates, engagement, views…these metrics all exist to shed light on a single question: how many people am I reaching with my marketing? …
RPM TOOLKIT HELPS KELLER BROS. WIN AWARD
Keller Bros. Auto Repair was recently named the Best Auto Repair Shop in the state by readers of Colorado Biz Magazine, adding to an extensive list of awards and accolades …
EMPOWERING SERVICE ADVISORS
Grow your business by providing the right tools for success. by David Rogers If you have to keep an eye on the service writing and the techs and the inspections …
MOTOR AGE: REALIZE YOUR MARKETING ROI BY TAKING THE REINS
by David Rogers Few auto repair shop managers or owners got into this industry to focus on marketing. We love cars. We love working on cars. Marketing is usually a …
RESOLVE TO GET ORGANIZED IN 2019
Working in the automotive repair industry can be a nightmare in terms of time management and work-life balance. At one time or another, we’ve all gone through periods of putting …
PERSPIRE TO INSPIRE: CULTIVATING A CULTURE OF DEDICATION & COMMITMENT
Just like anything else in this industry and in life – building a winning shop culture takes time and effort, in addition to strategy. Good thing no one in the …
HOW TO KEEP YOUR STAFF FOCUSED, ENERGIZED AND PRODUCTIVE
by David Rogers It’s no secret that we’re facing a technician shortage in our industry. I could write an entire article on why we’re facing this shortage and how to …
HOW TO CREATE A PATH TO LEADERSHIP FOR EMPLOYEES
by David Rogers Leadership means something different to everyone, and everyone responds differently to various leadership techniques. “Bossing” and “managing” are two very different concepts and being able to negotiate …
HOW SHOPS CAN USE AI TO IMPROVE CUSTOMER COMMUNICATION
by Travis Bean When the term “artificial intelligence” was coined back in 1955 by John McCarthy, the idea was simple: train computers to think and learn like humans. “Machines as …
HOW SHOPS CAN USE AI TO IMPROVE CUSTOMER COMMUNICATION
AUTO PROFIT MASTERS FOUNDERS EVOLVE REPAIR SHOP INDUSTRY WITH ARTIFICIAL INTELLIGENCE Cloud-based shop management system “Shop4D” intelligently runs shops The aftermarket automotive industry is no stranger to change, as technicians …
USE THE THREE E’S TO DO MORE WITH FEWER EMPLOYEES
By David Rogers The old saying “many hands make for light work” can sometimes go both ways. Being shorthanded in any situation, especially in terms of staffing at a small …
EMBRACING ARTIFICIAL INTELLIGENCE IN AUTO REPAIR SHOPS
Also known as “AI,” the technology that enables computers to learn and respond for themselves and accomplish tasks without human guidance has made tremendous strides in recent years and is …
WELCOMING AND ADAPTING TO CHANGE IN THE AUTO REPAIR INDUSTRY
By: David Rogers Change. It’s uncomfortable, it’s frustrating, sometimes it’s even something to fear…and in the automotive industry, it’s unavoidable. Independent auto repair shop ownership and management are no strangers …
BUILDING A SUPERSTAR STAFF: A STEP-BY-STEP GUIDE
The staff at an independent auto repair shop is just like any other team in any other industry or sport. You have your role players, your star players, your various …
HIRE GOOD CHARACTER, DEVELOP A LEADER
One of the most common questions I hear from shop owners is: “I need to hire a leader. How do I do that?” Here’s the hard truth though … you …
EDUCATING CUSTOMERS TO MAKE THE RIGHT DECISION: BUILDING TRUST AND LASTING LOYALTY AMONG YOUR CUSTOMER BASE
Educating Customers To Make The Right Decision: Building Trust And Lasting Loyalty Among Your Customer Base By David Rogers There used to always be a fight in our shop. A …