
It takes
Step one when introducing any policy or procedure is to make sure your entire team knows and understands what is being asked of them.
By David Rogers
For most, the COVID-19 pandemic has completely disrupted our lives. Stay-at-home orders, lockdown … Read the rest
by Travis Bean
When the term “artificial intelligence” was coined back in 1955 by John McCarthy, the idea was simple: train computers to think and learn like humans.
“Machines as simple as thermostats can be said to have beliefs,” said … Read the rest
AUTO PROFIT MASTERS FOUNDERS EVOLVE REPAIR SHOP INDUSTRY WITH ARTIFICIAL INTELLIGENCE
Cloud-based shop management system “Shop4D” intelligently runs shops
The aftermarket automotive industry is no stranger to change, as technicians must adapt constantly to new components and technology in new … Read the rest
Also known as “AI,” the technology that enables computers to learn and respond for themselves and accomplish tasks without human guidance has made tremendous strides in recent years and is now poised to have a significant impact on all aspects
Educating Customers To Make The Right Decision: Building Trust And Lasting Loyalty Among Your Customer Base
By David Rogers
There used to always be a fight in our shop.
A fight with the customer to get them to open their … Read the rest

It’s uncomfortable, it’s frustrating, sometimes it’s even something to fear… and in the automotive industry, it’s unavoidable.
Independent auto repair shop ownership and management are no strangers to change. Technological innovations and societal trends disrupt our industry every few years, … Read the rest

Auto Profit Masters President David Rogers shares his thoughts and personal experiences dealing with the art of team building:
The fire marshal came into our shop one day out of the blue and told us we had a problem. The

A team of great employees is a lot like a well-oiled army platoon. In order to succeed, everyone needs to know their role, needs to support one another, and needs to share a common objective. The team also needs to

by David Rogers
As published in MotorAge Magazine
It’s no secret that we’re facing a technician shortage in our industry.
I could write an entire article on why we’re facing this shortage and how to overcome it, but the truth … Read the rest

The aftermarket automotive industry is no stranger to change, as technicians must adapt constantly to new components and technology in new vehicles. Shop management hasn’t changed nearly as rapidly, however, leaving owners with no choice but to piece together the … Read the rest

Opening a second location is a tempting idea for many shop owners, and why not? Twice the sales, twice the profits, and a chance to go through the process again and do everything right the second time around!

In mid-2017, Audi announced its new A8 would be fully self-driving up to 40 miles per hour. Nissan is following suit with a full range of driverless vehicles by 2020.
Meanwhile, robots are performing surgery, computers are diagnosing cancer, and … Read the rest

“I need more customers!” I’ve heard this so many times, from so many different shop owners. If only there were more cars, they say, their problems would fade away.
David Rogers, the Chief Operating Officer of Keller Brothers Inc., and president of Auto Profit Masters, discusses the two times you need to advertise to make sure you have customers consistently coming through your door:
It takes a lot of technical know-how to service modern vehicles. But there would be a lot more shop owners and technicians walking around with fat wallets nowadays if running a successful shop were only about technical acumen.

It takes
In a special Shop Owner article, Terry Keller gives a personal account of the trials and tribulations that come along with owning a small business. He offers some advice on how to deal with and manage stress, mental health and … Read the rest



To a passerby, there’s not much that stands out about Keller Bros. Auto Repair. Actually, it’s difficult to even notice it.

Choosing shop management and point-of-sale software is a bit like buying a vehicle. The sheer number of makes and models available can be intimidating for a shop looking to get started or change to a new system.