by David Rogers | published in Shop Owner Magazine
Don’t just eliminate low-quality customers, but maximize the valuable customers being driven by advertising efforts.
Are all customers good customers? I’m not talking about the obvious horror stories, of course. We’ve … Read the rest
By David Rogers
As published in Motor Age Magazine
Despite unprecedented access to tools, training, systems, processes, and help, there’s no efficiency revolution taking place in the auto repair industry. Before making the investment, begin by refining processes.
These are … Read the rest
by David Rogers
Record growth throughout the automotive industry in 2021 created an unexpected need and an interesting opportunity for many repair organizations: they hit their bay and technician production capacity, and the only way to keep growing is to … Read the rest
by David Rogers
There is no more dire problem that we face in the automotive industry than the technician shortage.
That’s a big way to open, especially given the current landscape. Inflation is eating profits, supply chain issues are slowing … Read the rest
We started helping shop owners in 1999, and in the years since I’ve probably seen every pay plan that’s out there. Some are good, some are… not. But at their root, each pay plan is trying to find the right … Read the rest
So you’ve signed up for the RPM ToolKit – you’re on your way to more profits, better customer relationships, and less stress! But just signing up isn’t good enough. … Read the rest
by David Rogers
For many shops, 2021 was like being strapped to a bull. This summer saw drivers cram 18 months of maintenance and repairs into a summer-sized window, and the most that many shop owners could do was hold … Read the rest
by David Rogers
As published in Shop Owner Magazine
Through 20 years of consulting, across hundreds of shops and thousands of employees, I have found no more consistent problem than shops losing money on their core and part returns.
It … Read the rest
What Pandemic? How To Grow Your Shop Through Crisis by David Rogers As published in Shop Owner Magazine Across the US, shops absorbed lockdowns, quarantines, and fear and grew their shops by hundreds of thousands of dollars. What we can … Read the rest
TOP PERFORMING AUTO REPAIR SHOPS INCREASE ANNUAL SALES BY MORE THAN $1 MILLION IN 2020 Shop4D® Awards highlight top performers in North America
2020 was a remarkable year for six auto repair shops, singling them out from nearly 200,000 auto … Read the rest
Step one when introducing any policy or procedure is to make sure your entire team knows and understands what is being asked of them.
By David Rogers
For most, the COVID-19 pandemic has completely disrupted our lives. Stay-at-home orders, lockdown … Read the rest
By David Rogers
Open rates, bounce rates, click-through rates, engagement, views…these metrics all exist to shed light on a single question: how many people am I reaching with my marketing?
And really, the only way to create useful measurement is … Read the rest
Keller Bros. Auto Repair was recently named the Best Auto Repair Shop in the state by readers of Colorado Biz Magazine, adding to an extensive list of awards and accolades that includes having been top auto repair shop in … Read the rest
Grow your business by providing the right tools for success.
by David Rogers
If you have to keep an eye on the service writing and the techs and the inspections and the bookkeeping …
If you have to make sure … Read the rest
by David Rogers
Few auto repair shop managers or owners got into this industry to focus on marketing. We love cars. We love working on cars. Marketing is usually a necessary evil that we pay attention to, but don’t necessarily … Read the rest
Working in the automotive repair industry can be a nightmare in terms of time management and work-life balance. At one time or another, we’ve all gone through periods of putting in 80-hour work weeks and barely seeing the light of … Read the rest
Just like anything else in this industry and in life – building a winning shop culture takes time and effort, in addition to strategy. Good thing no one in the auto repair industry is afraid of a little hard work!… Read the rest
by David Rogers
I could write an entire article on why we’re facing this shortage and how to overcome it, but the truth is, finding and retaining quality
by David Rogers
Leadership means something different to everyone, and everyone responds differently to various leadership techniques. “Bossing” and “managing” are two very different concepts and being able to negotiate the middle ground between them is a skill as important … Read the rest
