MOTOR AGE: REALIZE YOUR MARKETING ROI BY TAKING THE REINS
by David Rogers
Few auto repair shop managers or owners got into this industry to focus on marketing. We love cars. We love working on cars. Marketing is usually a necessary evil that we pay attention to, but don’t necessarily focus on.
This attitude has cost a lot of good shop owners their businesses. I’ve seen it first-hand.
Even if you aren’t a fan of marketing, you need to be as hands-on with it as possible for your shop to succeed. And, for your marketing to be successful, you need to pay close attention to the return on investment (ROI) with every ad buy you make. Your ROI needs to be as high as possible for you to maximize your marketing budget and get more customer bang for your buck!