By: David Rogers
Running a small business is anything but easy.
Between dealing with employees, vendors, customers and a million different logistical issues every hour of every day, being your own boss can sometimes feel like more trouble than its … Read the rest
You wouldn’t go into a high-end steakhouse and expect to be treated like an inconvenience. You expect your waiter to be attentive and courteous and to respond quickly to any request you might have.
One of the most common questions I hear from shop owners is: “I need to hire a leader. How do I do that?”
Educating Customers To Make The Right Decision: Building Trust And Lasting Loyalty Among Your Customer Base
By David Rogers
There used to always be a fight in our shop.
A fight with the customer to get them to open their … Read the rest
RECRUITING & RETAINING TODAY’S TECHNICIANS By Sarah M. Kennedy
These simple strategies for dealing with the scarcity of skilled automotive technicians are similar to those you should already be using with your customers. It begins with keeping the good ones … Read the rest
It’s uncomfortable, it’s frustrating, sometimes it’s even something to fear… and in the automotive industry, it’s unavoidable.
Independent auto repair shop ownership and management are no strangers to change. Technological innovations and societal trends disrupt our industry every few years, … Read the rest
Five people shuffle into a room, gather around a circular table, and take a seat. Then, someone walks in, sets down a tray of 12 donuts right in the center, and walks out without saying a word.
By David Rogers
Thanks in large part to the use of the revolutionary new shop management program Shop4D, which is built on the backbone of the RPM ToolKit, Keller Bros. Auto Repair was recently named the Best Auto Repair Shop in … Read the rest
Auto Profit Masters President David Rogers shares his thoughts and personal experiences dealing with the art of team building:
The fire marshal came into our shop one day out of the blue and told us we had a problem. The
These simple strategies for dealing with the scarcity of skilled automotive technicians are similar to those you should already be using with your customers. It begins with keeping the good ones you currently have.
Among the usual conversation topics among
By David Rogers
There used to always be a fight in our shop. A fight with the customer to get them to open their wallet. A fight with the staff to get them to treat the customer right. A fight
In my 20-plus years in this industry, I’ve seen every type of employee you can imagine: fast employees, slow employees, good employees, bad employees, workaholic employees, workaphobic employees, and even phantom employees. You name it, I’ve dealt with it.
If
A team of great employees is a lot like a well-oiled army platoon. In order to succeed, everyone needs to know their role, needs to support one another, and needs to share a common objective. The team also needs to
Car count is about much more than advertising.
This entire article is built on that fact, so I’m not going to bury it down the page. In successful shops, the money spent by the owner on marketing is only responsible … Read the rest
by David Rogers
As published in MotorAge Magazine
It’s no secret that we’re facing a technician shortage in our industry.
I could write an entire article on why we’re facing this shortage and how to overcome it, but the truth … Read the rest
When the term “artificial intelligence” was coined back in 1955 by John McCarthy, the idea was simple: train computers to think and learn like humans.
“Machines as simple as thermostats can be said to have beliefs,” said the cognitive scientist … Read the rest
The aftermarket automotive industry is no stranger to change, as technicians must adapt constantly to new components and technology in new vehicles. Shop management hasn’t changed nearly as rapidly, however, leaving owners with no choice but to piece together the … Read the rest
Opening a second location is a tempting idea for many shop owners, and why not? Twice the sales, twice the profits, and a chance to go through the process again and do everything right the second time around!
We’ve all been there.
It’s one of those days, weeks, months… Customers just keep coming in in waves and your shop is crazier than it’s ever been – your techs are constantly busy, and you can’t catch your breath because … Read the rest
