Most of the time, shop owners take it upon themselves to bear the burden of the responsibility
TWO KEYS TO A HIGHER CAR COUNT
By David Rogers
Blog
TEAM BUILDING 101
Auto Profit Masters President David Rogers shares his thoughts and personal experiences dealing with the art of team building:
The fire marshal came into our shop one day out of the blue and told us we had a problem. The
RECRUITING & RETAINING MODERN TECHNICIANS
These simple strategies for dealing with the scarcity of skilled automotive technicians are similar to those you should already be using with your customers. It begins with keeping the good ones you currently have.
Among the usual conversation topics among
SHOP OWNER – CULTIVATE EMPLOYEE DEDICATION
In my 20-plus years in this industry, I’ve seen every type of employee you can imagine: fast employees, slow employees, good employees, bad employees, workaholic employees, workaphobic employees, and even phantom employees. You name it, I’ve dealt with it.
If
SHOP OWNER – ESTABLISHING A SHOP’S CHAIN OF COMMAND
A team of great employees is a lot like a well-oiled army platoon. In order to succeed, everyone needs to know their role, needs to support one another, and needs to share a common objective. The team also needs to
MOTOR AGE – TEAM ROLES & RESPONSIBILITIES THAT WILL BRING CARS INTO YOUR SHOP
Car count is about much more than advertising.
This entire article is built on that fact, so I’m not going to bury it down the page. In successful shops, the money spent by the owner on marketing is only responsible … Read the rest
MOTOR AGE – TRAINING MULTIPLE LEARNING STYLES
Do you remember the first time you saw a colored wiring diagram? Those things are a beauty!
Before those came along, technicians were left deciphering a spaghetti mess of wires, connecting 40 (or 400) different components and a harness. Trying … Read the rest
MOTOR AGE – GETTING RESULTS FROM CUSTOMER RELATIONSHIPS
Her
MOTOR AGE – THE TWO TIMES YOU NEED TO ADVERTISE
David Rogers, the Chief Operating Officer of Keller Brothers Inc., and president of Auto Profit Masters, discusses the two times you need to advertise to make sure you have customers consistently coming through your door:
PRIORITIZE TRAINING IN YOUR SHOP TO BUILD A CULTURE OF SUCCESS
PART 2: WHAT TO DO WHEN YOU’RE SHORT ON CASH BUT NEED TO DO MARKETING!
This is part 2 of an article Terry posted earlier. Click here to read part one!
Here’s the ProblemDeep discount ads can bring a high response, no doubt. They can flood your bays with cars. But if you … Read the rest
HOW CAN I PAY FOR MARKETING TO HIGHEER-END CUSTOMERS WHEN I DON’T HAVE THE MONEY?
Have you heard of hyper-inflation? For a quick primer on what causes it and how it will affect your shop, I suggest you check out a blog I wrote called “Will Hyper-Inflation Kill Your Shop?” (Click here to read … Read the rest
GROW OR DIE NOW!
This is my 6th recession as a business owner. The first 5 were relatively short and simple. This one isn't -- for most businesses. Now I admit in the early part of my career I was lucky to make it through those tough times. But as I applied lessons learned I began to focus on what I could control and not allow paralyzing fear to set in.HOW TO HIRE AND MANAGE A BOOKKEEPER
It was only after 30 years of miscommunication, pain, suffering, embezzlement, and all-around general bamboozling that I finally figured out how to hire and manage a bookkeeper for my shop.HOW TO PROTECT YOURSELF, YOUR SHOP, AND YOUR CUSTOMERS
By now, you’ve probably already seen this headline:
Technician Arrested for Manslaughter After Lacking Inspection
A technician in Vermont inspected a car, failed to test the brakes (among other mistakes), and two weeks later an 83 year old woman died … Read the rest
ARE YOU A GENERAL PATTON OR A GHANDI? YOU NEED TO BE BOTH!
Have you seen the movie Patton?
If you have, you’ve seen what it means to wear one of the two masks of leadership.
After General Patton has done something outrageous to motivate his troops, one of his staff officers says … Read the rest
PHONE CALLS CAN MAKE OR BREAK YOUR SHOP
Earlier this week, I was on the phone with my dentist trying to schedule an appointment for my next cleaning. The receptionist was polite, friendly even, but seemed distracted – it was obvious that while she was chatting with me, … Read the rest
SEO IS DEAD FOR AUTO SHOPS! THE BIRTH OF MOBILE MARKETING
Search Engine Optimization — We’ve all heard of it, and as auto shop owners competing with other local small businesses online, we all know the importance of that coveted top spot of the search engine results on Google.
Even if … Read the rest
WHO IS YOUR COMPETITION? THE ANSWER ISN’T AS STRAIGHTFORWARD AS YOU MIGHT THINK…
When you think about your auto repair shop’s competition, what comes to mind? When we ask this question to our clients, most of them say other auto repair shops in their community, maybe within a 15 or 20 mile radius. … Read the rest
THIS SHOP MORE THAN DOUBLED THEIR ARO!
We are so proud of our clients. Every success story warms our hearts — we dedicated our career and this business to helping shop owners avoid the mistakes we made to SUCCEED in all their endeavors. Like a proud parent, … Read the rest