We are so proud of our clients. Every success story warms our hearts — we dedicated our career and this business to helping shop owners avoid the mistakes we made to SUCCEED in all their endeavors. Like a proud parent, … Read the rest
The Return and Report concept is a powerful process of setting forth expectation, commitment, accountability and reporting criteria. Clear, straightforward communication facilitates this process. Here’s how:
When a supervisor teaches an employee the “What,” “Why” and “How” of a task, … Read the rest
The whole reason we started Auto Profit Masters was to help shop owners avoid the mistakes that we made for over 20 years of running a shop. So when we hear about our clients’ successes, we can’t help but share … Read the rest
Choosing shop management and point-of-sale software is a bit like buying a vehicle. The sheer number of makes and models available can be intimidating for a shop looking to get started or change to a new system.
With that being … Read the rest
Not too long ago, on a rare slow Saturday afternoon, I caught a re-run of the show Restaurant Impossible. If you’ve never watched the show, it’s like any other business makeover show: a host comes in, identifies problems, gives the … Read the rest
My last article probably came off as angry… because I was (and am). If you haven’t read the article on how to actually fix a problem like “pencil whipping” in your shop, you can read it here.
I’m angry … Read the rest
Now that we have discussed the reality facing shops that ignore their average repair order and dissected the myth that repair shops can price themselves as low as chain stores and still survive. The truth is, pricing yourself too … Read the rest
When we left off last time, we discussed the reality facing shops that ignore their average repair order. The dangerous myth we’re combating is that shops can take the Low Road and still stay profitable. The truth is, whether … Read the rest
Shop owners are surrounded by myths…misconceptions about how to grow profits, how to attract great customers, and how things should and shouldn’t be in their shop.
These myths lead owners to accept decreased profits, low-quality customers, long hours and small … Read the rest
Is your car count growing or shrinking? In Part One of this blog, I discussed how 60%-80% of car count is the responsibility of the team…not the owner!
And in Part Two, I talked about what you should be … Read the rest
In my last blog, I discussed how 60%-80% of car count is the responsibility of the team…not the owner! Click here to read part one if you haven’t read it!
The truth is that car count as an average is shrinking across our independent repair industry. Competition from the dealers and chains…higher quality automobile construction…longer manufacturer-recommended service intervals…cautious, dissatisfied, uneducated drivers. Each … Read the rest
The article teaches some of the most important principles shops need to set themselves apart from their competition, attract and build trust with high quality customers, and grow sales.
Where do you work? The easy answer is to say that … Read the rest
This is part 2 of an article I posted earlier. To read part one and learn more about how to get a customer newsletter for your shop that gets read, click here!
Encompass a Wide Range of Interests… Read the rest
Does your shop have TOMA? Top Of Mind Awareness means your customers think of you whenever they have an auto repair question or concern…and it can lead to your best customers coming back more times each year!
David Rogers explains … Read the rest
Early in my career as a shop owner, I made so many mistakes that led to poor results, I found myself on a mental and emotional rollercoaster which led to anger and decision-making paralysis.
By David Rogers
Since the current recession started back in 2008, we’ve been telling shop owners that the shops that survive and thrive during economic downturns are the shops that keep their marketing and advertising focus and who work on … Read the rest
Congratulations to the winners of the 2012 Fourth Quarter Top Performing Shop Contest!
For the Fourth Quarter of 2012, we’d like to congratulate owner Larry and the team at Motoring Specialists for being the top performing shop of the quarter! … Read the rest
Congratulations to the winners of the 2012 Fourth Quarter RPM ToolKit Top Performing Technician Contest! As usual, there were some tight races this quarter that ran down to the wire.
The Fourth Quarter winner of the 2012 Top Performing Technician … Read the rest
Congratulations to the winners of the 2012 Fourth Quarter RPM ToolKit Top Performing Service Writer Contest!
The Fourth Quarter winner of the 2012 Top Performing Service Writer is Dave from Real Pro Auto!
This is Dave’s second win in a … Read the rest
