Your shop’s image goes hand in hand with your marketing and advertising.
Even if your shop is doing everything in its power to attract the right kind of customer, if your image isn’t sending all the right signals, you’ll never be able to get and keep those quality customers you’re spending so much money, time, and effort to attract.
It’s a principle that I call “Image Is Everything™,” and what it means is that everything you do in your shop (everything!) gives your customer an impression of what your shop is like (even before they get to your front counter and speak with your service advisor!).
This CD or DVD is for shop owners (and their employees) who are serious about getting their image perfected and making sure they’re attracting repeat customers with their advertising budget.
And when it comes to your marketing and advertising, your image can mean the difference between wasting money and gaining HUGE profits!