by David Rogers
There is no more dire problem that we face in the automotive industry than the technician shortage.
That’s a big way to open, especially given the current landscape. Inflation is eating profits, supply chain issues are slowing … Read the rest
In the year of the great resignation and Covid, life, in general, has taken a huge spin. According to the U.S. Department of Labor Statistics, the car industry will be booming by 2024 and that will create a 7% increase … Read the rest
By: David Rogers
The “easy button” in auto repair shops is the “create estimate” button in the point of sale system. But, making this single click probably does more to cost your business than any other action you can take. … Read the rest
Educating Customers To Make The Right Decision: Building Trust And Lasting Loyalty Among Your Customer Base
By David Rogers
There used to always be a fight in our shop.
A fight with the customer to get them to open their … Read the rest
By David Rogers
These simple strategies for dealing with the scarcity of skilled automotive technicians are similar to those you should already be using with your customers. It begins with keeping the good ones you currently have.
Among the usual conversation topics among
Car count is about much more than advertising.
This entire article is built on that fact, so I’m not going to bury it down the page. In successful shops, the money spent by the owner on marketing is only responsible … Read the rest
“I need more customers!” I’ve heard this so many times, from so many different shop owners. If only there were more cars, they say, their problems would fade away.
Her
David Rogers, the Chief Operating Officer of Keller Brothers Inc., and president of Auto Profit Masters, discusses the two times you need to advertise to make sure you have customers consistently coming through your door:
Have I told you about my dogs? If you’ve ever seen me carrying around my two small Dachshund pups, you know that they mean the world to me.
This is why I’m writing today – a group that I support … Read the rest
Search Engine Optimization — We’ve all heard of it, and as auto shop owners competing with other local small businesses online, we all know the importance of that coveted top spot of the search engine results on Google.
Even if … Read the rest
The whole reason we started Auto Profit Masters was to help shop owners avoid the mistakes that we made for over 20 years of running a shop. So when we hear about our clients’ successes, we can’t help but share … Read the rest
Imagine this scenario: you go to Best Buy and pick out a new TV for your living room. You get it home and installed, get your speakers attached, maybe your blu-ray player. Your new TV is great for watching television … Read the rest
The 10 Minute Meeting is the key to holding your team accountable on a daily basis. From celebrating hit targets to finding solutions to problem areas, the 10 Minute Meeting is the most important meeting your shop will ever have.… Read the rest
