Blog

THE CAR COUNT MYTH (PART I)

Is your car count growing or shrinking? Why?

The truth is that car count as an average is shrinking across our independent repair industry.  Competition from the dealers and chains…higher quality automobile construction…longer manufacturer-recommended service intervals…cautious, dissatisfied, uneducated drivers.  Each … Read the rest

IS IT TIME TO BACKOFF YET?

By David Rogers

Since the current recession started back in 2008, we’ve been telling shop owners that the shops that survive and thrive during economic downturns are the shops that keep their marketing and advertising focus and who work on … Read the rest

WHAT DOES FREEDOM MEAN TO YOU?

By David Rogers

The RPM ToolKit means freedom now.I know we’re half a year away from the day where we spend the most time thinking about freedom, the 4th of July.  But as we head into the holidays, freedom of time, freedom from stress, and … Read the rest