Educating Customers To Make The Right Decision: Building Trust And Lasting Loyalty Among Your Customer Base
By David Rogers
There used to always be a fight in our shop.
A fight with the customer to get them to open their … Read the rest
RECRUITING & RETAINING TODAY’S TECHNICIANS By Sarah M. Kennedy
These simple strategies for dealing with the scarcity of skilled automotive technicians are similar to those you should already be using with your customers. It begins with keeping the good ones … Read the rest
Five people shuffle into a room, gather around a circular table, and take a seat. Then, someone walks in, sets down a tray of 12 donuts right in the center, and walks out without saying a word.
A team of great employees is a lot like a well-oiled army platoon. In order to succeed, everyone needs to know their role, needs to support one another, and needs to share a common objective. The team also needs to
by David Rogers
As published in MotorAge Magazine
It’s no secret that we’re facing a technician shortage in our industry.
I could write an entire article on why we’re facing this shortage and how to overcome it, but the truth … Read the rest
“I need more customers!” I’ve heard this so many times, from so many different shop owners. If only there were more cars, they say, their problems would fade away.
To a passerby, there’s not much that stands out about Keller Bros. Auto Repair. Actually, it’s difficult to even notice it.
The shop sits in a sunken strip mall, a good 10 feet below street level on East Dry Creek … Read the rest
It was one business conversation David Rogers initially felt wholly unequipped to handle, and one he’ll never forget.
Terry here.
Have you heard that you can crack an egg into a radiator to plug the leak? Even if it works for a time, all it does is change the problem. The leak may be temporarily stopped, but now … Read the rest
The fire marshal came into our shop one day out of the blue and told us we had a problem. The back of the shop was too wide open, he said, and if a fire started, it would quickly spread … Read the rest
Is your shop a hotbed of employee conflict? Even if we look only at generational differences, it’s not hard to see why employees can butt heads and morale can suffer. Millennials are replacing Gen Xers, who displaced the Baby Boomers
There was a time when I would have said, “No, absolutely not” to that question. I used to hate meetings. If you’re nodding in agreement right now, you’re not alone. And for the most part, you’re not wrong to hate
