Debunking 3 Myths About Auto Repair Shop Marketing
According to Zippia, the auto industry makes up about 3% of the total American GDP. A successful auto repair shop is a collection of many different factors. The level and quality of service you’re offering to your customers will be foundational to your prosperity. There are also many other factors that ultimately play into your success. One of those factors will be your marketing, and a lot of this will be based on marketing software. Marketing software can be a great asset to your business, but unfortunately, there is also a lot of misinformation swirling around. Let’s look at a few common myths about marketing software that you need to be aware of.
Myth 1: New Software Means All New Hardware
This is a tricky myth because there is some truth to this idea. In many instances, it is necessary to have new hardware installed in order to execute new software. This can be expensive and time-consuming. The truth, however, is that if you are using the right cloud-based auto repair marketing software, then you won’t need any new hardware for your devices. In fact, you won’t even be tied down to specific devices since the software can follow yoe wherever you need to work.
Myth 2: You’re Required to Use Long-Term Contracts
Long-term contracts often make people nervous. What if you change your mind later? What if you find out you’re not happy with the product or service? Fortunately, there is auto repair marketing software that you can use that doesn’t require contracts. Do some research to find the type of service you feel comfortable committing to.
Myth 3: Switching Software Programs Is Expensive
If you’re already using one type of software and you’re thinking of switching, you might be nervous thinking that it’ll be expensive. Not all auto repair software is created equal. Granted, there are programs that are more expensive than others, but with some thoughtful research, you can find a product that suits your budget. The key is to do your homework and talk extensively with representatives from any companies you’re considering. They will be able to advise you on which product will work best for your business and your budget.
These are just a few myths you should be aware of when it comes to auto repair marketing software. If you’re looking for a new product for your business, contact Auto Profit Masters today. We look forward to helping you take your shop to the next level!