Now that we have discussed the reality facing shops that ignore their average repair order and dissected the myth that repair shops can price themselves as low as chain stores and still survive. The truth is, pricing yourself too … Read the rest
This is part 2 of an article I posted earlier. To read part one and learn more about how to get a customer newsletter for your shop that gets read, click here!
Encompass a Wide Range of Interests… Read the rest
Does your shop have TOMA? Top Of Mind Awareness means your customers think of you whenever they have an auto repair question or concern…and it can lead to your best customers coming back more times each year!
David Rogers explains … Read the rest
Napa has rolled out a new set of online tools for repair shops, ranging from blogs to videos and beyond. Is it worth purchasing? We’ve been using it at our shop, and here’s our report…
What Does Napa Vision Do?… Read the restBy David Rogers
Over the last month, the markets wiped out the gains they’d made this year. From where I write this, European banks and governments are struggling to stay afloat (and Bank of America’s financial and legal problems show … Read the rest
By David Rogers
When was the last time you kept tabs on what people are saying about you on the internet? Just take a look at what has happened to a local post office that does not pay attention to … Read the rest
By David Rogers
A few weeks ago, the Federal Reserve announced that it would purchase $600 billion in U.S treasuries. What does this mean? What could it mean to your shop?
Very high inflation will cause prices and the cost … Read the rest
