Early in my career, I went to a marketing meet-up hosted by a “guru” in the industry. He had asked each of us to bring in two examples of our best advertising pieces to share with the group. So I … Read the rest
Using marketing to drive more customers to your door may be a great profit boost temporarily, but could hurt your core customer base in the long run.
[wp_lightbox_ultimate_youtube_video_embed videoid=”yrSG3i1C_3s” width=”500″ height=”400″ hd=”0″ autoplay=”0″ display_control=”1″ autohide=”2″ theme=”dark” showinfo=”1″ text=”Watch The Two … Read the rest
Summer is the shop owner’s best friend. Hot weather means road trip inspections, oil changes, A/C service and repair, and taking care of the maintenance customers have put off the rest of the year. Car count is high and things
Defining Your Brand Strategy and Telling Your Shop’s Story By: David Rogers
As published in Shop Owner magazine
Do your uniforms look like every other shop in the area? Does your waiting room look the same? Do your advertisements look … Read the rest
What would one more visit per year from your best customers mean for your shop? Let’s say you have 100 current customers and the average customer comes in twice per year. If you can get each one to come in
