By David Rogers
Will you be caught unprepared when the free car count comes to an end?
How quickly will you realize when your car count starts dropping? There are 40,000 fewer bays now than there were in 2016, thanks … Read the rest
by David Rogers
Opening a second location is a tempting idea for many shop owners, and why not? Twice the sales, twice the profits, and a chance to go through the process again and do everything right the second time
by David Rogers
By David Rogers
Picture your shop’s bathroom.
This may seem to be a strange way to start an article about marketing and advertising (or any article, really), but trust me for a moment.
In today’s world, small businesses have never … Read the rest
By: David Rogers
Running a small business is anything but easy.
Between dealing with employees, vendors, customers and a million different logistical issues every hour of every day, being your own boss can sometimes feel like more trouble than its … Read the rest
You wouldn’t go into a high-end steakhouse and expect to be treated like an inconvenience. You expect your waiter to be attentive and courteous and to respond quickly to any request you might have.
Relationships are the heart of results-based marketing. And just like your personal relationships with your spouse, parents, siblings, or friends, relationships with your customers take work.
Trust can’t be bought—it must be earned. When new customers bring their vehicle into … Read the rest
Seven Questions to Ask Before You Hire a Web Designer
Your company website is perhaps the most critical component of your marketing plan. Yet, too often, it’s an afterthought put in place for the worst possible reason.
What does … Read the rest
Fear is standing between you and a long-term relationship with your customer. You need to change their minds, show them that you’re different and overcome that fear to build trust. In essence, you need to take care of them.
Last year, more than 2 million households subscribed to Angie’s List for information on local service providers and more than 125 million consumers looked up businesses on the Better Business Bureau’s website. Within the automotive repair industry, numerous accreditations exist—from … Read the rest
Because it’s not just about the last direct mail pieces you sent. Those touches also include social media, pay-per-click AdWords, your website, follow-up phone calls — even the way your shop’s sign looked when potential customers drove past.
There are
David Rogers discusses the two times you need to advertise to make sure you have customers consistently coming through your door.
[wp_lightbox_ultimate_youtube_video_embed videoid=”qWl2Ny1p4W8″ width=”500″ height=”400″ hd=”0″ autoplay=”0″ display_control=”1″ autohide=”2″ theme=”dark” showinfo=”1″ text=”Watch The Two Times You Need to Advertise” anchor_type=”image”… Read the rest
In 1995, we moved our shop from the corner of a busy intersection to a sunken strip mall a half-block from the main road. We went from 100,000 cars driving by every day to 1,000 — maybe 1,500 on a
Purchasing shop equipment is no small decision. After all, new equipment carries a hefty price tag and no guarantee of a return on your investment.
