Tag Archives: repair shop marketing

Grow or Die NOW!

This is my 6th recession as a business owner. The first 5 were relatively short and simple. This one isn’t — for most businesses. Now I admit in the early part of my career I was lucky to make it through those tough times. But as I applied lessons learned I began to focus on what I could control and not allow paralyzing fear to set in.

“Interesting” ideas for marketing your repair shop

I recently read a blog from a former shop owner-turned-consultant about how to supersize a shop’s car count. He had a few…let’s call them “interesting” ideas about running a repair shop. “Interesting” Idea #1: You don’t need to focus on attracting new customers. “Interesting” Idea #2: The reason you don’t have to focus on attracting

TOMA: Do you have it? Why your shop NEEDS a customer newsletter!

Does your shop have TOMA? Top Of Mind Awareness means your customers think of you whenever they have an auto repair question or concern…and it can lead to your best customers coming back more times each year! David Rogers explains  why customer newsletters are so important and what every newsletter SHOULD and SHOULD NOT have-

Is Napa Vision Right for my Shop?

Napa has rolled out a new set of online tools for repair shops, ranging from blogs to videos and beyond.  Is it worth purchasing? We’ve been using it at our shop, and here’s our report… What Does Napa Vision Do? Similar to AutoNetTV’s web services, Napa Vision provides regularly published articles and videos.  The articles

The Money You Need For Great Marketing Is Already In Your Shop!

Over the last month, the markets wiped out the gains they’d made this year.  From where I write this, European banks and governments are struggling to stay afloat (and Bank of America’s financial and legal problems show things aren’t much better here). Most people probably remember Lehmen Bros and what their collapse did to the

How Do I Ask For (and Get) a GREAT Testimonial?

When was the last time you kept tabs on what people are saying about you on the internet? Just take a look at what has happened to a local post office who does not pay attention to their online reputation… Google doesn’t just give people the ability to leave bad feedback…it also collects feedback from

Will Hyper-inflation Kill Your Shop?

A few weeks ago, the Federal Reserve announced that it would purchase $600 billion in U.S treasuries. What does this mean? What could it mean to your shop? Very high inflation will cause prices and the cost of living to go way up. That will hurt your customers and your business in several ways. Is