TOMA Part 2: How to get a customer newsletter for your shop that GETS READ!

This is part 2 of an article I posted earlier. To read part one and learn more about how to get a customer newsletter for your shop that gets read, click here!   Encompass a Wide Range of Interests   What [...]

TOMA: Do you have it? Why your shop NEEDS a customer newsletter!

Does your shop have TOMA? Top Of Mind Awareness means your customers think of you whenever they have an auto repair question or concern…and it can lead to your best customers coming back more times each year! David Rogers explains [...]

Is Napa Vision Right for my Shop?

Napa has rolled out a new set of online tools for repair shops, ranging from blogs to videos and beyond.  Is it worth purchasing? We’ve been using it at our shop, and here’s our report… What Does Napa Vision Do? [...]

The Money You Need For Great Marketing Is Already In Your Shop!

Over the last month, the markets wiped out the gains they’d made this year.  From where I write this, European banks and governments are struggling to stay afloat (and Bank of America’s financial and legal problems show things aren’t much [...]

How Do I Ask For (and Get) a GREAT Testimonial?

When was the last time you kept tabs on what people are saying about you on the internet? Just take a look at what has happened to a local post office who does not pay attention to their online reputation… [...]

Part 2: What to Do When You’re Short on Cash But Need to do Marketing!

This is part 2 of an article Terry posted earlier. To read part one click here! Here’s the Problem Deep discount ads can bring a high response, no doubt. They can flood your bays with cars. But if you stop [...]

Will Hyper-inflation Kill Your Shop?

A few weeks ago, the Federal Reserve announced that it would purchase $600 billion in U.S treasuries. What does this mean? What could it mean to your shop? Very high inflation will cause prices and the cost of living to [...]

Grow or Die NOW!

This is my 6th recession as a business owner. The first 5 were relatively short and simple. This one isn’t — for most businesses. Now I admit in the early part of my career I was lucky to make it through those tough times. But as I applied lessons learned I began to focus on what I could control and not allow paralyzing fear to set in.

“Why isn’t my marketing working?”

It’s really interesting to me how time after time, repair shop owners fall for the same couple of marketing “tricks” to try and fill their bays. The truth is, if there are “tricks” to marketing your shop, they’re about how you run your shop and who you’re marketing to…not about tricking people into bringing their car to you…