One of the greatest things that ever happened in our shop is service writer training. We have tracked our training experiences and how they affect each individual, and have at times actually experienced an increase in our sales, average repair order, and of course, our profits...sometimes as much as 30% after a single training!
In a session with a client last week, something I had been trying to teach everyone for a long time suddenly became brilliantly clear to both of us...and it's going to mean a HUGE difference for his shop this year.
It's really interesting to me how time after time, repair shop owners fall for the same couple of marketing "tricks" to try and fill their bays. The truth is, if there are "tricks" to marketing your shop, they're about how you run your shop and who you're marketing to...not about tricking people into bringing their car to you...
