By David Rogers
Not everyone learns the same way. Some people can hear a concept once and master it. Other people need to see, read, touch and feel the concept in real life before the idea will click.
In other words, some people might pick up the concept of gravity by reading a textbook, but others will never grasp it until they see you drop an apple and watch it hit the ground.
I fall much more into the second group. When I don’t understand something, I ask someone else to explain or show me how it works. You might prefer to tinker or listen to a podcast. We’re all different.
It took years of reading articles, listening to advice and testing concepts in my shop before the significance of this finally sunk in with me. If not everyone learns the same way, I cannot expect the same results from each individual using only one method.
There are obvious applications of this throughout your shop.
Just consider your front counter. If you’re advising every customer the same way, you’re guaranteeing that some people are never going to understand what you’re recommending and therefore, cannot make an informed decision They may buy, but chances are high they’ll develop buyer’s remorse and never come back
What’s true of the customer at the front counter is absolutely true in the rest of the shop.
If you’ve ever felt like you can’t find good employees, or that training your team is a waste of your time and money, you’re not alone. It’s a common belief among shop owners.
But I’m here to tell you that teaching your employees in the way they learn best – coupled with measurement and accountability – can change the way you think about your team.
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