modern technicians

Recruiting & Retaining Modern Technicians

Among the usual conversation topics among networking shop owners (benchmarks and KPIs, marketing ideas, customer service cases, etc.), one subject seems to be getting more and more humorless—recruiting and retaining skilled, quality technicians. Are you feeling the pressure, too? You aren’t alone. The Automotive Service Association (ASA) reported in a recent “How’s Your Business?” feature that 45% of shop owners feel the tech shortage was their number one challenge, only 20% sensed changes in technology were pretty threatening and even fewer (18%) thought profitability was worth worrying most about.

Where are all the mechanics going, and why aren’t enough new ones entering the field? The answers are wrapped up in layered, multifaceted concepts that are not all that easy to tackle. Like all business problems, we must first understand the crisis before creating an action plan.

Click HERE to continue reading this article, featuring insights from APM’s David Rogers, at

If you’re looking to be proactive and help ensure that quality, modern technicians stay at your shop for years on end, you should consider investing in Shop4D from Auto Profit Masters! Shop4D is the only shop management system to bring your point of sale, digital vehicle inspections, customer communication, parts ordering, labor guides, training, management and measurement into a single subscription and the first intelligent system where each of those components talk to each other… This revolutionary platform will help techs be more efficient and make more money – click HERE to found out how!

This patent-pending technology also uses Artificial Intelligence to help you manage your shop’s benchmarks, employees, diagnose vehicles, advertise to customers, and run your shop. Click HERE to view a video of Shop4D in action at Keller Bros. Auto Repair in Littleton, Colorado.