There used to always be a fight in our shop.
A fight with the customer to get them to open their wallet. A fight with the staff to get them to treat the customer right. A fight to be profitable.
It’s amazing to look back on how hard things used to be, before we made educating our customers to make the right decisions a way of life.
Because this concept was what changed everything in our shop, it’s how we fixed our image in our community, built trusting relationships with our customers, and grew our sales, profits and bank accounts.
It makes sense! The more knowledgeable your customers are, the more empowered they feel to make the right decision regarding their vehicle’s health, and the happier they feel about the decisions they make. By simply taking the time to foster a dialog with your customers, you’re building trust, fostering loyalty and ensuring your business’ long-term success.
You may be asking: How can I better educate my customers to make the right decisions about their vehicles?
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