Marketing Articles and Resources

TRACK RESULTS, NOT ACTIVITY (ARTICLE)

Early in my career, I went to a marketing meet-up hosted by a “guru” in the industry. He had asked each of us to bring in two examples of our best advertising pieces to share with the group. So I … Read the rest

FOCUS ON MARKETING RESULTS, NOT ACTIVITY (VIDEO)

Using marketing to drive more customers to your door may be a great profit boost temporarily, but could hurt your core customer base in the long run.

[wp_lightbox_ultimate_youtube_video_embed videoid=”yrSG3i1C_3s” width=”500″ height=”400″ hd=”0″ autoplay=”0″ display_control=”1″ autohide=”2″ theme=”dark” showinfo=”1″ text=”Watch The Two … Read the rest

JUST BECAUSE IT IS SLOW, DOESN’T MEAN YOU CAN’T GROW!

There are certain times of the year that a bit of a slowdown in customer traffic seems inevitable. These times are the ones where many teams become unproductive and unhappy. If you aren’t concerned, maybe you should be! Your employees may not always outwardly demonstrate their dissatisfaction, and you may think that they ought to know by now that some weeks are just slow, but it’s when we relax and think we know what others are thinking that we really get in trouble!