Shop Solutions

TWO KEYS TO A HIGHER CAR COUNT

By David Rogers

Car count has been a concern of just about every shop owner I’ve talked with at one point or another.

Most of the time, shop owners take it upon themselves to bear the burden of the responsibility

… Read the rest

MOTOR AGE – TEAM ROLES & RESPONSIBILITIES THAT WILL BRING CARS INTO YOUR SHOP

Car count is about much more than advertising.

This entire article is built on that fact, so I’m not going to bury it down the page. In successful shops, the money spent by the owner on marketing is only responsible … Read the rest

MOTOR AGE – THE TWO TIMES YOU NEED TO ADVERTISE

David Rogers, the Chief Operating Officer of Keller Brothers Inc., and president of Auto Profit Masters, discusses the two times you need to advertise to make sure you have customers consistently coming through your door:

… Read the rest

PART 2: WHAT TO DO WHEN YOU’RE SHORT ON CASH BUT NEED TO DO MARKETING!

This is part 2 of an article Terry posted earlier. Click here to read part one!

Here’s the Problem

Deep discount ads can bring a high response, no doubt. They can flood your bays with cars. But if you … Read the rest

GROW OR DIE NOW!

This is my 6th recession as a business owner. The first 5 were relatively short and simple. This one isn't -- for most businesses. Now I admit in the early part of my career I was lucky to make it through those tough times. But as I applied lessons learned I began to focus on what I could control and not allow paralyzing fear to set in.

HOW TO HIRE AND MANAGE A BOOKKEEPER

It was only after 30 years of miscommunication, pain, suffering, embezzlement, and all-around general bamboozling that I finally figured out how to hire and manage a bookkeeper for my shop.

ARE YOU A GENERAL PATTON OR A GHANDI? YOU NEED TO BE BOTH!

Have you seen the movie Patton?

If you have, you’ve seen what it means to wear one of the two masks of leadership.

After General Patton has done something outrageous to motivate his troops, one of his staff officers says … Read the rest

PHONE CALLS CAN MAKE OR BREAK YOUR SHOP

Earlier this week, I was on the phone with my dentist trying to schedule an appointment for my next cleaning. The receptionist was polite, friendly even, but seemed distracted – it was obvious that while she was chatting with me, … Read the rest

WHO IS YOUR COMPETITION? THE ANSWER ISN’T AS STRAIGHTFORWARD AS YOU MIGHT THINK…

When you think about your auto repair shop’s competition, what comes to mind? When we ask this question to our clients, most of them say other auto repair shops in their community, maybe within a 15 or 20 mile radius. … Read the rest

THIS SHOP MORE THAN DOUBLED THEIR ARO!

We are so proud of our clients. Every success story warms our hearts — we dedicated our career and this business to helping shop owners avoid the mistakes we made to SUCCEED in all their endeavors. Like a proud parent, … Read the rest

ANOTHER RPM TOOLKIT SUCCESS STORY

The whole reason we started Auto Profit Masters was to help shop owners avoid the mistakes that we made for over 20 years of running a shop. So when we hear about our clients’ successes, we can’t help but share … Read the rest

THE RPMTK WITHOUT THE FOUR YEAR REPORT – WHY IT’S SEVERLY UNDER-UTILIZING THE TOOL!

Imagine this scenario: you go to Best Buy and pick out a new TV for your living room. You get it home and installed, get your speakers attached, maybe your blu-ray player. Your new TV is great for watching television … Read the rest

THE LOW ROAD MYTHS PART III-HOW TO TAKE THE HIGH ROAD

Now that we have discussed the reality facing shops that ignore their average repair order and dissected the myth that repair shops can price themselves as low as chain stores and still survive. The truth is, pricing yourself too … Read the rest

THE LOW ROAD MYTHS PART II-THE PRICING MYTH CONCEPTION

When we left off last time, we discussed the reality facing shops that ignore their average repair order. The dangerous myth we’re combating is that shops can take the Low Road and still stay profitable. The truth is, whether … Read the rest

THE LOW ROAD MYTHS

Shop owners are surrounded by myths…misconceptions about how to grow profits, how to attract great customers, and how things should and shouldn’t be in their shop.

These myths lead owners to accept decreased profits, low-quality customers, long hours and small … Read the rest

THE CAR COUNT MYTH: WHERE IS YOUR CAR COUNT? (PART III)

Is your car count growing or shrinking? In Part One of this blog, I discussed how 60%-80% of car count is the responsibility of the team…not the owner!

And in Part Two, I talked about what you should be … Read the rest

WHAT KEEPS US STUCK IN THE RUT OF MEDIOCRE RESULTS? BY TERRY KELLER

Early in my career as a shop owner, I made so many mistakes that led to poor results, I found myself on a mental and emotional rollercoaster which led to anger and decision-making paralysis.

Have You Ever Felt Like This?

… Read the rest

THE KUMBAYA MYTH: WHY YOUR SHOP DOESN’T NEED A COUNSELOR, IT NEEDS A LEADER

By David Rogers

David has a new blog post on Motor Age’s Search-AutoParts.com that is a must-read for every shop owner…

Can you chalk morale problems and personality conflicts up to generational differences? It’s easy to see why we blame … Read the rest

IS NAPA VISION RIGHT FOR MY SHOP?

Napa has rolled out a new set of online tools for repair shops, ranging from blogs to videos and beyond. Is it worth purchasing? We’ve been using it at our shop, and here’s our report…

What Does Napa Vision Do?… Read the rest