Marketing

WHAT PANDEMIC?

What Pandemic? How To Grow Your Shop Through Crisis by David Rogers As published in Shop Owner Magazine Across the US, shops absorbed lockdowns, quarantines, and fear and grew their shops by hundreds of thousands of dollars. What we can … Read the rest

LEAD YOUR SHOP TO GROWTH WITH PRICING, MARKETING

By: David Rogers

Running a small business is anything but easy.

Between dealing with employees, vendors, customers and a million different logistical issues every hour of every day, being your own boss can sometimes feel like more trouble than its … Read the rest

TRACK RESULTS, NOT ACTIVITY

Relationships are the heart of results-based marketing. And just like your personal relationships with your spouse, parents, siblings, or friends, relationships with your customers take work.

Trust can’t be bought—it must be earned. When new customers bring their vehicle into … Read the rest

GROW OR DIE NOW!

This is my 6th recession as a business owner. The first 5 were relatively short and simple. This one isn't -- for most businesses. Now I admit in the early part of my career I was lucky to make it through those tough times. But as I applied lessons learned I began to focus on what I could control and not allow paralyzing fear to set in.

CONFUSING ACTIVITY WITH RESULTS IN MARKETING

Not too long ago, on a rare slow Saturday afternoon, I caught a re-run of the show Restaurant Impossible. If you’ve never watched the show, it’s like any other business makeover show: a host comes in, identifies problems, gives the … Read the rest