By David Rogers
May 23, 2020
Open rates, bounce rates, click-through rates, engagement, views…these metrics all exist to shed light on a single question: how many people am I reaching with my marketing?
And really, the only way to create … Read the rest
Working in the automotive repair industry can be a nightmare in terms of time management and work-life balance. At one time or another, we’ve all gone through periods of putting in 80-hour work weeks and barely seeing the light of … Read the rest
A team of great employees is a lot like a well-oiled army platoon. In order to succeed, everyone needs to know their role, needs to support one another, and needs to share a common objective. The team also needs to … Read the rest
In mid-2017, Audi announced its new A8 would be fully self-driving up to 40 miles per hour. Nissan is following suit with a full range of driverless vehicles by 2020.
Meanwhile, robots are performing surgery, computers are diagnosing cancer, and … Read the rest
Relationships are the heart of results-based marketing. And just like your personal relationships with your spouse, parents, siblings, or friends, relationships with your customers take work.
Trust can’t be bought—it must be earned. When new customers bring their vehicle into … Read the rest
By David Rogers
Not everyone learns the same way. Some people can hear a concept once and master it. Other people need to see, read, touch and feel the concept in real life before the idea will click.
In other … Read the rest
It took years of painful growth, sleepless nights, trial and error — and later, a dedication to measurement, tracking, training, adjustments and accountability — before we were able to find the key to making the shop more productive and efficient.… Read the rest
The answer to your shop’s communication problem isn’t to stop meeting and collaborating — it’s to hold the right type of meeting. Here’s how to hold the most important meeting of your life every day.
… Read the rest
Shop Owner magazine featured Keller Bros in August 2016. It takes a lot of technical know-how to service modern vehicles. But there would be a lot more shop owners and technicians walking around with fat wallets nowadays if running a … Read the rest