Seven Questions to Ask Before You Hire a Web Designer
Your company website is perhaps the most critical component of your marketing plan. Yet, too often, it’s an afterthought put in place for the worst possible reason.
What does … Read the rest
This is part 2 of an article Terry posted earlier. Click here to read part one!
Here’s the ProblemDeep discount ads can bring a high response, no doubt. They can flood your bays with cars. But if you … Read the rest
Have you heard of hyper-inflation? For a quick primer on what causes it and how it will affect your shop, I suggest you check out a blog I wrote called “Will Hyper-Inflation Kill Your Shop?” (Click here to read … Read the rest
Check out what a shop owner in Idaho did to their Average Repair Order in their first 15 days on the RPM ToolKit.
In 15 days – just three weeks – this shop grew their Average Repair Order from $181 … Read the rest
Auto Profit Masters was founded with the mission of helping other shop owners learn from our mistakes running a shop so that they can skip directly to writing their own success story. Here’s one such success story, from Len, a … Read the rest
By now, you’ve probably already seen this headline:
Technician Arrested for Manslaughter After Lacking Inspection
A technician in Vermont inspected a car, failed to test the brakes (among other mistakes), and two weeks later an 83 year old woman died … Read the rest
Have you seen the movie Patton?
If you have, you’ve seen what it means to wear one of the two masks of leadership.
After General Patton has done something outrageous to motivate his troops, one of his staff officers says … Read the rest
Search Engine Optimization — We’ve all heard of it, and as auto shop owners competing with other local small businesses online, we all know the importance of that coveted top spot of the search engine results on Google.
Even if … Read the rest
When you think about your auto repair shop’s competition, what comes to mind? When we ask this question to our clients, most of them say other auto repair shops in their community, maybe within a 15 or 20 mile radius. … Read the rest
We are so proud of our clients. Every success story warms our hearts — we dedicated our career and this business to helping shop owners avoid the mistakes we made to SUCCEED in all their endeavors. Like a proud parent, … Read the rest
The Return and Report concept is a powerful process of setting forth expectation, commitment, accountability and reporting criteria. Clear, straightforward communication facilitates this process. Here’s how:
When a supervisor teaches an employee the “What,” “Why” and “How” of a task, … Read the rest
The whole reason we started Auto Profit Masters was to help shop owners avoid the mistakes that we made for over 20 years of running a shop. So when we hear about our clients’ successes, we can’t help but share … Read the rest
Imagine this scenario: you go to Best Buy and pick out a new TV for your living room. You get it home and installed, get your speakers attached, maybe your blu-ray player. Your new TV is great for watching television … Read the rest
The 10 Minute Meeting is the key to holding your team accountable on a daily basis. From celebrating hit targets to finding solutions to problem areas, the 10 Minute Meeting is the most important meeting your shop will ever have.… Read the rest
Choosing shop management and point-of-sale software is a bit like buying a vehicle. The sheer number of makes and models available can be intimidating for a shop looking to get started or change to a new system.
With that being … Read the rest
The article teaches some of the most important principles shops need to set themselves apart from their competition, attract and build trust with high quality customers, and grow sales.
Where do you work? The easy answer is to say that … Read the rest
This is part 2 of an article I posted earlier. To read part one and learn more about how to get a customer newsletter for your shop that gets read, click here!
Encompass a Wide Range of Interests… Read the rest
Does your shop have TOMA? Top Of Mind Awareness means your customers think of you whenever they have an auto repair question or concern…and it can lead to your best customers coming back more times each year!
David Rogers explains … Read the rest
