Tag Archives: marketing

GROW OR DIE NOW!

This is my 6th recession as a business owner. The first 5 were relatively short and simple. This one isn't -- for most businesses. Now I admit in the early part of my career I was lucky to make it through those tough times. But as I applied lessons learned I began to focus on what I could control and not allow paralyzing fear to set in.

CONFUSING ACTIVITY WITH RESULTS IN MARKETING

Not too long ago, on a rare slow Saturday afternoon, I caught a re-run of the show Restaurant Impossible. If you’ve never watched the show, it’s like any other business makeover show: a host comes in, identifies problems, gives the … Read the rest

WILL HYPER-INFLATION KILL YOUR SHOP?

By David Rogers

A few weeks ago, the Federal Reserve announced that it would purchase $600 billion in U.S treasuries. What does this mean? What could it mean to your shop?

Very high inflation will cause prices and the cost … Read the rest

JUST BECAUSE IT IS SLOW, DOESN’T MEAN YOU CAN’T GROW!

There are certain times of the year that a bit of a slowdown in customer traffic seems inevitable. These times are the ones where many teams become unproductive and unhappy. If you aren’t concerned, maybe you should be! Your employees may not always outwardly demonstrate their dissatisfaction, and you may think that they ought to know by now that some weeks are just slow, but it’s when we relax and think we know what others are thinking that we really get in trouble!