PART 2: WHAT TO DO WHEN YOU’RE SHORT ON CASH BUT NEED TO DO MARKETING!

This is part 2 of an article Terry posted earlier. Click here to read part one!

Here’s the Problem

Deep discount ads can bring a high response, no doubt. They can flood your bays with cars. But if you … Read the rest

HOW CAN I PAY FOR MARKETING TO HIGHEER-END CUSTOMERS WHEN I DON’T HAVE THE MONEY?

Have you heard of hyper-inflation? For a quick primer on what causes it and how it will affect your shop, I suggest you check out a blog I wrote called “Will Hyper-Inflation Kill Your Shop?” (Click here to read … Read the rest

GROW OR DIE NOW!

This is my 6th recession as a business owner. The first 5 were relatively short and simple. This one isn't -- for most businesses. Now I admit in the early part of my career I was lucky to make it through those tough times. But as I applied lessons learned I began to focus on what I could control and not allow paralyzing fear to set in.

HOW DO I ASK FOR (AND GET) A GREAT TESTIMONIAL?

By David Rogers

When was the last time you kept tabs on what people are saying about you on the internet? Just take a look at what has happened to a local post office that does not pay attention to … Read the rest

WILL HYPER-INFLATION KILL YOUR SHOP?

By David Rogers

A few weeks ago, the Federal Reserve announced that it would purchase $600 billion in U.S treasuries. What does this mean? What could it mean to your shop?

Very high inflation will cause prices and the cost … Read the rest

SO, YOU HAVE ALL THESE NEW CUSTOMERS FOR YOUR REPAIR SHOP… WHAT’S THE REAL MARKETING SECRET FOR KEEPING THEM?

One of the most important things to understand is that GREAT advertising is only as good as the service received by the new customer who responds to your advertisement. Assuming your shop is already providing cutting-edge customer service, there is still more to accomplish! How do I know? Well, my shop did $22,500.00 yesterday with only 5 technicians and two writers… Want to know more?

WHY ISN’T MY MARKETING WORKING FOR ME?

It's really interesting to me how time after time, repair shop owners fall for the same couple of marketing "tricks" to try and fill their bays. The truth is, if there are "tricks" to marketing your shop, they're about how you run your shop and who you're marketing to...not about tricking people into bringing their car to you...

JUST BECAUSE IT IS SLOW, DOESN’T MEAN YOU CAN’T GROW!

There are certain times of the year that a bit of a slowdown in customer traffic seems inevitable. These times are the ones where many teams become unproductive and unhappy. If you aren’t concerned, maybe you should be! Your employees may not always outwardly demonstrate their dissatisfaction, and you may think that they ought to know by now that some weeks are just slow, but it’s when we relax and think we know what others are thinking that we really get in trouble!

YOU FIX THE CARS, WE FIX THE SHOP

Tag Archives: auto repair marketing