Ratchet + Wrench Magazine asked me recently about DIGITAL MARKETING vs DIRECT MAIL. After all, some of the smartest people in the world are working nonstop to make digital marketing a part of everything we do.
I gathered my data team for a simple question:
Digital marketing is less expensive. It’s everywhere. We’re putting internet into salt shakers and lightbulbs. Can we FINALLY get rid of direct mail?
They looked at hundreds of shops, thousands of customers, and millions of repair orders.
And I’m teaching a class on what they found.
You’ll learn the most effective way to market your business RIGHT NOW to bring in the kind of high quality customers who trust you, follow your recommendations, refer their friends, and spend money.