SEO is dead for Auto Shops! The Birth of Mobile Marketing

Search Engine Optimization — We’ve all heard of it, and as auto shop owners competing with other local small businesses online, we all know the importance of that coveted top spot of the search engine results on Google. Even if you aren’t familiar with specific SEO tactics, you probably have heard about SEO’s dark past, filled with of cheats
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This shop more than DOUBLED their ARO!

We are so proud of our clients. Every success story warms our hearts — we dedicated our career and this business to helping shop owners avoid the mistakes we made to SUCCEED in all their endeavors. Like a proud parent, we can’t help but share these stories. Take this eight-bay shop in Hayes, VA. With a
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HOLDING YOUR EMPLOYEES ACCOUNTABLE: The Return and Report Concept

The Return and Report concept is a powerful process of setting forth expectation, commitment, accountability and reporting criteria.  Clear, straightforward communication facilitates this process. Here’s how: When a supervisor teaches an employee the “What,” “Why” and “How” of a task, the employee can commit to that process and becomes fully accountable for the job.  The
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Another RPM Toolkit Success Story

The whole reason we started Auto Profit Masters was to help shop owners avoid the mistakes that we made for over 20 years of running a shop. So when we hear about our clients’ successes, we can’t help but share it. Take this five-bay shop in Fairfield, Maine. They turned to Auto Profit Masters when
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The most important meeting of the day

The 10 Minute Meeting is the key to holding your team accountable on a daily basis. From celebrating hit targets to finding solutions to problem areas, the 10 Minute Meeting is the most important meeting your shop will ever have. What is a Ten Minute Meeting™? The Ten Minute Meeting™ is a daily training and
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Getting the Most out of your Shop’s Point-of-Sale Software

Choosing shop management and point-of-sale software is a bit like buying a vehicle. The sheer number of makes and models available can be intimidating for a shop looking to get started or change to a new system. With that being said, maximizing your use of shop management software is critical. Shops with hand-written repair orders
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Confusing Activity with Results In Marketing

Not too long ago, on a rare slow Saturday afternoon, I caught a re-run of the show Restaurant Impossible. If you’ve never watched the show, it’s like any other business makeover show: a host comes in, identifies problems, gives the restaurant a facelift, everyone cries and the credits roll. I don’t know if every episode
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